Made available in DSpace on 2016-04-28T20:13:52Z (GMT). No. of bitstreams: 1 2008 - Laura Carolina Caetana de Oliveira Borges Volfzon.pdf: 2710642 bytes, checksum: 6bdff66e80dd924fdc7ce5585f11bb6f (MD5) Previous issue date: 2008-11-28 / This thesis presents the normative isomorphism of the rules that reign economic and financial activities as a result from the institutional evolution. This analysis was done under a sociological and institutional economic perspective. The study was developed in three steps: (i) a sociological approach, under Weber s, Braudel s and Arrighi s theory the State s institutional structure, the world-economy model and the dynamic world wealth, with emphasis on the hegemonic Gramsci s concept and the organicity of the social tissue, according to Elias; (ii) an intermediate approach of the institutional economics, under Hodgson s, Nelson s e Pawell & DiMaggio s theory; and (iii) a focused perspective about the normative isomorphism convenience to the rules that influence economics and strategic activities under Possas s and Coriat s theories industrials structures and institutional comparative advantages. The new industrial property law effects over the Brazilian Pharmaceutical Industry s patents deposits are the example for the thesis theoretical construction. / A tese apresenta o isomorfismo normativo das regras que regulam as atividades econ?micas e financeiras como o resultado da evolu??o institucional. Esta an?lise foi feita sob a perspectiva da sociologia e da economia institucional. O estudo se desenvolve em tr?s etapas: (i) a abordagem sociol?gica, sob a teoria de Weber, Braudel e Arrighi - estrutura institucional do estado, economia-mundo e din?mica da riqueza mundial, destacando o conceito de hegemonia de Gramsci e a organicidade da malha social segundo Elias, (ii) a abordagem intermedi?ria da economia institucional, sob a teoria de Hodgson, Nelson e Pawell & DiMaggio - desenvolvimento tecnol?gico e institucionaliza??o organizacional, e (iii) o foco acerca da conveni?ncia de normas isom?rficas para as atividades econ?micas e estrat?gicas, sob a teoria de Possas e Coriat - estruturas industriais e vantagens comparativas institucionais. Os efeitos da nova Lei de Propriedade Industrial sobre os dep?sitos de patentes das empresas da ind?stria farmac?utica no Brasil consubstanciam o exemplo da constru??o te?rica da tese.