Thesis deals with analysis of the life child's insurance product of company Allianz pojišťovna a.s. and its comparsion with offer of chosen commercial insurance companies. The thesis result is a proposal for improvement of this company´s life child's insurance product offer.

Master’s thesis researches the possibility of inovation or creation of brand new insurance product on czech insurance market. In theoretical part there is basic insurance terms overview, insurance products division and description of analyses and methods used. Analysis of the insurance market at present follows and then behavior and financial situation of nearest competitors are mapped. Thesis includes questionnaire study outcomes of 179 respondents applied to personal insurance preferences and insurance portfolio. The project part applies mainly to possibility of creating new insurance product „Long-term care insurance“ and it’s implementation.