Submitted by PPG Administra??o e Neg?cios (ppgad@pucrs.br) on 2018-04-17T22:34:13Z No. of bitstreams: 1 BERNARDO_BIGNETTI_DIS.pdf: 2422202 bytes, checksum: 7ff2ea2047312383a1581709cc3eaa34 (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2018-05-04T18:23:48Z (GMT) No. of bitstreams: 1 BERNARDO_BIGNETTI_DIS.pdf: 2422202 bytes, checksum: 7ff2ea2047312383a1581709cc3eaa34 (MD5) / Made available in DSpace on 2018-05-04T18:24:14Z (GMT). No. of bitstreams: 1 BERNARDO_BIGNETTI_DIS.pdf: 2422202 bytes, checksum: 7ff2ea2047312383a1581709cc3eaa34 (MD5) Previous issue date: 2018-03-19 / Entrepreneurship has a great impact on society, creating jobs and fostering regional economic development. In the social and cognitive psychology literature, intentions have been known as a good predictor to a planned behavior, such as the intention to become an entrepreneur. Thus, the Social Cognitive Theory, by Bandura (1986), has been used to expand the understanding on human actions and/ or intentions to act which are influenced by the interaction between cognitive and personal factors and environmental circumstances. Due to the complexity inherent to the study of entrepreneurship and entrepreneurial intentions, other factors and different contexts affecting the antecedents of entrepreneurial intentions are needed to be examined. As such, the impact of entrepreneurial passion and creativity on entrepreneurial intention, in a developing South American country, like Brazil, could be explored. Hence, this work has aimed to analyze the relationship between creativity and entrepreneurial passion on entrepreneurial intention, using the framework of the Social Cognitive Theory. A quantative research method was adopted, conducted through a survey of university students at PUCRS, from two different graduation courses and approaches: i) business management (managerial approach) and ii) computer science (technical approach). In all, 338 valid responses were obtained, which were analyzed through structural equation modeling technique, enabling the validation of the theoretical model proposed and the test of five hypothesis. The results showed both a direct and indirect positive relationship between entrepreneurial passion on entrepreneurial intention. Regarding the creativity factor, results indicated only an indirect effect of creativity on entrepreneurial intention, being this relationship mediated through selfefficacy. In addition, results indicated no significant differences when examined in relation to age, gender, type of course, entrepreneurial family background, role models, risk propensity and family income. However, in relation to the course progress, a possible difference in the relation between creativity and self-efficacy was observed in the model examined. This work contributes, from a practitioner point of view, in underlining the university?s role, through courses and workshops, in increasing the self-efficacy among graduates students, as well as stimulating the individual passion to become an entrepreneur, in order to expand entrepreneurial intention. From a theoretical point of view, this work supports existing literature on the positive impact that creativity and entrepreneurial passion have on entrepreneurial intentions, especially considering the mediator role of self-efficacy. Also, it validates a theoretical model based on the Social Cognitive Theory in a developing South American background, Brazil. / O empreendedorismo possui grande impacto para a sociedade, criando empregos e propiciando o desenvolvimento econ?mico regional. Anterior ao ato de empreender, existe a inten??o de empreender, sendo reconhecida como um relevante propulsor do comportamento empreendedor e muito investigada a partir da perspectiva da psicologia social e cognitiva. Por contemplar as rela??es entre o comportamento individual, o meio externo e os fatores cognitivos e pessoais, a Teoria Social Cognitiva tem sido usada para ampliar a compreens?o da a??o humana e/ou da inten??o de agir, sendo, por esse motivo, utilizada na investiga??o da inten??o empreendedora. Observa-se, no entanto, que devido ? complexidade inerente ao estudo do empreendedorismo e da inten??o de empreender, outros fatores e contextos antecedentes ? inten??o empreendedora s?o demandados. Como exemplo, cabe destacar os poss?veis efeitos da paix?o empreendedora e da criatividade na inten??o empreendedora, no contexto de um pa?s sul-americano em desenvolvimento, o Brasil. Deste modo, o presente trabalho teve como objetivo analisar a rela??o existente entre a criatividade e a paix?o empreendedora sobre a inten??o de empreender, usando a perspectiva da Teoria Social Cognitiva. Para tanto, foi realizado uma pesquisa quantitativa, com coleta de dados a partir de uma survey aplicada para estudantes universit?rios da PUCRS, provenientes de duas gradua??es de enfoques distintos, uma gerencial (Administra??o) e outra t?cnica (Inform?tica). Foram obtidas 338 respostas v?lidas, as quais foram analisadas por meio da t?cnica de modelagem de equa??es estruturais, sendo validado o modelo de mensura??o proposto e efetuado o teste de cinco hip?teses. Os resultados apontaram para uma rela??o direta e indireta da paix?o empreendedora na inten??o empreendedora dos estudantes. No tocante ? criatividade, os resultados indicaram uma rela??o indireta, via autoefic?cia, com a inten??o empreendedora. Cabe destacar, igualmente, que as rela??es propostas no modelo n?o demonstraram diferen?as significativas entre a idade, o g?nero, o curso, a presen?a de pais empreendedores, o referencial profissional, a propens?o ao risco e a renda. Por outro lado, no quesito associado ao andamento do curso foi observado uma poss?vel diferen?a na rela??o da criatividade com a da autoefic?cia. Esse trabalho contribui, do ponto de vista pr?tico, por destacar a import?ncia da universidade, por meio de cursos e especializa??es, em aumentar a autoefic?cia nos estudantes universit?rios, al?m de despertar e estimular a paix?o por empreender, de modo a encorajar a inten??o empreendedora estudantil. Do ponto de vista te?rico, o presente trabalho forneceu suporte ao impacto da criatividade e da paix?o empreendedora na inten??o de empreender, em especial considerando a media??o da autoefic?cia, validando um modelo com base na Teoria Social Cognitiva na conjuntura brasileira.