<p><h2>Problem</h2><p>The problem of the paper is the structure and characteristics of the interior door market in Sweden.</p><h2>Purpose</h2><p>The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door.</p><h2>Method</h2><p>The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company.</p><h2>Result</h2><p>The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.</p></p>

Problem The problem of the paper is the structure and characteristics of the interior door market in Sweden. Purpose The purpose of the paper is to provide the possibly deepest research of the Swedish market of interior door. Method The research constitutes of several parts. The theoretical framework derives from dependable literature, namely books, articles and journals. The data about the focal company is mostly of the primary type, gathered through series of interviews with Classen Pol's vice-chairman and a questionnaire filled in by the marketing manager of the company. Result The result of this paper is a description of the interior doors market in Sweden. Existing producers, distributors, sellers and importers are presented. Moreover, the author presents the optimal distribution for Classen Pol to pursue while entering Sweden.

The subject of this thesis is description and evaluation the situation of the selected company in the market environment. The base of thesis is characteristic of the basic internal analyses of the business entity and external analyses of the business environment and their application on any selected company. The thesis includes description of selected company, analysis of their external environment including Porter's five forces model, competitor analysis, analysis of attractiveness of the branch and STEP analysis. The internal analyses are applied by SWOT analysis, portfolio analysis and SPACE analysis. In the end of thesis is suggest of opportunity drawing funds from the European Union and so improve market position.