Social media is becoming a bigger part of society and has now become a regular part of the worldof professional companies. Incentive is a social intranet for companies, developed by Mindroute inSweden. Incentive is available online but for the moment not as an application for Android. This thesis focuses on developing a prototype Android application for Incentive, evaluating theusability of the result. Two designs were developed and the study showed that while both weregood and user friendly a combination of the two should be considered.

The goal of this thesis is to map the educational environment and trends relevant for the implementation of internal social networks at Czech universities. Based on these findings to deliver viable business plan for launching internal social networks at Czech public universities. First part deals with the theoretical background of the business plan formation as well as its usage, forms and structure. Furthermore, it portrays IT technology currently used by universities and describes implementation and adoption of internal social networks. Second part focuses on the elaboration of a specific business plan for the company Hungry GECKO with focus on providing university social network. The whole business plan is based on the executed market research and quantified in the financial plan.