According to the author¡¦s professional observations of the 3PL industrial situations and problems, the main issue of this paper is to present real cases providing solutions on 3PL industrial pitfalls. In this paper, the pitfalls of ¡§Third party logistics¡¨ industry actually focus on the ¡§NVOCC¡¨ services, which indicate the vicious competitions of price for these decades. Due to the low entry barrier and low cost requirements; 3PL industry originally is under a keen competitive environment. Plus, because of the different price structure of underlying carrier during the recent decades, for 3PLs, the vicious cycle of NVOCC becomes more and more serious. Therefore, in this paper, author analyzes two practical cases based on existing literature review. The main purpose here is finding out the efficient suggestions of solutions on breaking this vicious cycle of competition by improving the core competitiveness from both internal services offering and external logistic network.