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Thesis (Ph.D.)--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014. / International competitiveness is the ability of a firm to sustain its international performance relative to competitors over time and in the future. This research examined the firm level factors that contribute to competitiveness of international new ventures (INVs). Specifically, the study investigated whether entrepreneurial and branding resources and capabilities greatly contribute to competitiveness of INVs. The study followed a positivist and quantitative methodological approach to establish the causalities and social order of competitiveness of INVs in Uganda. The purpose of the study was actualized through adopting a cross-sectional survey design. The study focused on INVs which are firms that internationalized their operations within the first ten (10) years of their establishment. These firms were drawn from the three major business sectors in Uganda including agribusiness, manufacturing and service firms involved in international activities ranging from exports, input sourcing (imports), foreign subsidiaries, franchises to international subcontracting. The survey instrument was delivered to 405 firms and information required was provided by three different groups of respondents in each firm. Owners-managers and employees assessed their firm’s entrepreneurial and branding resources and capabilities and international competitiveness in the last five (5) years and for the next three (3) years whereas customers evaluated brand advantage of firms and their products or services. The data collection process achieved a 77 percent response rate to the study. The study was non-experimental and adopted structural equation modelling and Average Moments of Structures (AMOS) to establish the causal relationships between the study variables. The study results reveal that brand orientation greatly contributes to international competitiveness whereas the interaction between entrepreneurial and branding resources and capabilities significantly enhances brand advantage of INVs. In addition, the study indicates that in the short run, brand advantage constrains the contribution of entrepreneurial and branding capabilities to competitiveness of INVs. The findings of this research provide knowledge on building and sustaining international competitiveness with specific implications for improving marketing and/or branding capabilities and utilization of entrepreneurial resources. The findings further support the dynamic capabilities theory in explaining competitiveness of INVs in Uganda. Keywords: Competitiveness, Entrepreneurial Capital, Entrepreneurial orientation, Brand orientation, Brand Advantage, International New Ventures, Uganda

This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. By using a qualitative research method, this thesis identifies the three resources of marketing capabilities, business networks, and financial resources to be highly influential for INVs’ marketing approach. Also there has been shown to be a synergetic effect between the resources, and that the cross-industrial and cross-business type sampling did not entail any divergences, but rather similar patterns. Four main findings can be identified as a result of our analysis. First, market knowledge prior to internationalization is shown to be key. Second, the creation of trust through transparency in business networks spark business network opportunities and long-term relationships. Third, utilizing technological tools for marketing endeavors becomes highly efficient. Fourth, tackling financial limitations through the implementation of a low-cost strategy is shown to be essential. The findings of this research has great potential of contributing to managerial practice when working with marketing aspirations, as well as being a starting point for future research in the field of INVs and the resource based view theory. The study has limitations in regards to the scope of the research.

BACKGROUND. The relaxation of the global conditions, mainly but not reduced to the introduction of the Internet, and the demanding competitive pressures have triggered the expansionary phenomenon of startups that seek to compete internationally right after its birth. This urge for a mechanism to facilitate the internationalisation process, namely the business model. In this regard, there is a need to elaborate on the field of the business model in combination to the internationalization literature, which has tended to develop in isolation. PURPOSE. The purpose of this master thesis is to expand the knowledge about the process of designing the business model of a new international venture and how the drivers of internationalisation affect this process. METHODOLOGY. The research problem was identified by exploring two major streams of theory, the business model and the internationalisation, which were developed jointly in a visual representation. In the next step, from two Sweden-based international new ventures, named Againity AB and MIMSI Materials AB, empirical information was collected from diverse stakeholders. The technique was qualitative research method, which was scrutinized following a process model approach. Finally, a model proposition was constructed by analysing the realities of the practical and theoretical phenomenon to serve the purpose of enhancing knowledge. RESULT. The BMD process is composed by three stages, namely initiating, generating and refining, of iterative and interdependent nature. Each driver of internationalization, when scrutinized using the empirical realities of the INVs, tends to have different influential roles at different stages of the business model. This is integrated into a conceptual model of the key internationalization drivers and BMD stages, which reflects the strategic fit from which new ventures benefit.

The notion of International New Ventures, or INVs, emerged in academia in the early-to-mid 1990s and generally refers to entrepreneurial firms that tend to internationalize very early in their life-cycle, and whose expansion into foreign markets occurs much more quickly than predicted by earlier theories of the incremental internationalization process. Previous literature proposes effective networking with market partners and, more recently, internationally viable business model among key distinguishing features of INVs that allow for such early and rapid entry into international markets. Nevertheless, little is yet known regarding how these younger firms develop over time and how they could sustain international growth. With the purpose of filling this gap, this doctoral dissertation scrutinizes business models and business model innovation of INVs beyond their early internationalization, with a particular emphasis on INVs’ external relationships configurations.   The dissertation consists of four self-contained essays that represent a methodological mixture of qualitative and quantitative approaches and incorporate longitudinal case studies, surveys and register-based data encompassing nine years of Swedish INVs’ development. The findings highlight the importance of the business model as an initial market entry tool, and of business model innovation as a potential growth vehicle over time. Findings also display that INVs work with a broader range of external partners compared to other firms for innovative purposes, and that INVs have different business model innovation patterns compared to other types of internationalized firms. Moreover, INVs focus more heavily on value capture innovations in their business models as they mature and seek to obtain a more centralized position in their industry ecosystem by re-configuring the parameters of existing external relationships or developing new ones.   Overall, this dissertation contributes to the international entrepreneurship and business model literature by explicating how maturing INVs need to operate under different business model configurations as compared to emerging INVs, as the original business model might lack scalability after a certain point in time. Furthermore, the dissertation suggests how INVs can pursue a dynamic business model approach and utilize dynamic capabilities to design business models that put the focal firm more in control of the surrounding ecosystem, and reduce constraints that can limit the value capturing potential and thus the growth and development of INVs.

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Die rapide voranschreitende Globalisierung der Weltwirtschaft wird letztlich getragen von der zunehmenden Anzahl international aktiver Unternehmen. Diese Prozesse der verstärkten Involvierung von Unternehmen in internationale Aktivitäten, bzw. die Anpassung von Strategien, Strukturen und Ressourcen von Unternehmen an internationale Umgebungen werden als ‚betriebliche Internationalisierungsprozesse‘ definiert. Aus Sicht der Betriebswirtschaftslehre als einer gestaltungsorientierten Disziplin erwachsen aus betrieblichen Internationalisierungsprozessen neue Anforderungen an das Management von Unternehmen. Diese bestehen darin, Internationalisierungsprozesse aktiv zu gestalten und so das Überleben des Unternehmens in einer zunehmend globalisierten Wettbewerbsumwelt nachhaltig zu sichern. Ziel der Arbeit ist es erstens, einen Vorschlag für ein integratives Prozessverständnis von betrieblicher Internationalisierung auszuarbeiten, indem eine konzeptionelle Brücke zwischen Stufenmodellen, Netzwerkmodellen und International-New-Venture Modellen der Internationalisierung geschlagen wird. Zweitens wird dieses integrative Prozessverständnis dazu genutzt, wesentliche Gestaltungsfelder eines betrieblichen Internationalisierungsmanagement aufzuzeigen. Für die Entwicklung eines integrativen Prozessverständnisses und damit verbunden für ein Managementmodell der Internationalisierung erschließt die Arbeit das Konzept der Absorptionsfähigkeit von Unternehmen.

Background: With the high pace global market development we are experiencing that there is a need for entreprenurs to always be alert and seize opportunities when they appear, espcially in the SME- sector. Researchers have during the years worked with questions surrounding the area of International New Ventures, different opportunity aspects and entreprenurial processes. However there seems to be a gap in the research surrounding the correlation between these related areas and how it effects the opportunity realization process. This gap has lead the researchers to the purpose and the research question stated below. Research question: What is the role of the entrepreneurial process in opportunity realization of Swedish INVs? Purpose: To conduct an exploratory study to further the knowledge within the field of opportunity realization within Swedish INVs and to see the impact that the entrepreneurial process in the shape of Causation and Effectuation logics has in terms of the realization process. Methodology: The researchers worked through an abductive approch with an exploratory purpose where the empirical findings were gathered from four different case companies that operated in different business sectors. Semi-structured interviews were conducted in order to collect primary data, founded in the qualitative method background. Conclusion: The conclusion shows that a correct assessment of the capabilities of the entrepreneur is extremely important. Failing to provide a correct assessment may lead to a misinterpreted opportunity which may lead to a failure in terms of Opportunity realization. The authors concluded that the role of the entreprenerial process is very central in the Opportunity realization process, especially in the beginning of the venture.

The purpose of this thesis is to see how home networks and relationships are involved in the internationalization process of INVs. Therefore we will investigate how INVs are affected and use their home networks/relationships and to reach this purpose we have formulated two research questions:  What roles do relationships and networks on the home market have for Swedish INVs internationalization?  How do Swedish INVs use domestic relationships and their home network when internationalizing? The theoretical framework thus includes INV theory in order to categorize the case companies, networks and relations theory to see if different types of INVs respond differently to their different types of networks and international entrepreneurship theory as a higher theoretical lens to analyse the entrepreneurial behaviour. The methodology is qualitative and has an abductive approach, combined with a multiple case study on six companies which fall under the INV category. We have divided the gathered empirical data and analysed the cases where empirical data will be interpreted with the theoretical framework. The study’s conclusion indicates that INVs use their home networks/relationships as door openers to foreign markets. We then present the theoretical gap we found within the field of research and the theoretical contribution we found as well as suggestions for further research and managerial implications for practicing managers.

In recent years, start-ups and small to medium sized enterprises that operate globally from their inception have become commonplace. These companies often use shared leadership structures and aim to disrupt an existing market with a innovative product. This thesis intends to explore and understand the influence of shared leadership on disruptive innovation inside these international new ventures using a qualitative research approach, by gathering relevant theories of shared leadership, such as disruptive innovation and international new ventures and contrasting them in an abductive manner with the results of six interviews conducted with representatives of chosen start-ups. In these interviews the participants were questioned about shared leadership and disruptive innovation separately and try to integrate the results of shared leadership that relate to disruptive innovation in a positive or negative manner. Our findings suggest that creativity, efficiency, intrinsic motivation as well as cross-field knowledge have an incubative effect, while shared leadership itself, when managed poorly, can hamper disruptive innovation.