Industrial heritage tourism has been in focus for many academic studies and tourism is an alternative developmental tool for mines and contributes to their economic success. This thesis is about the Falu Mine in Dalarna, Sweden, which has World Heritage status since 2001 and is one of the biggest attractions in the region. Its history and cultural importance are reasons for the importance of preserving the heritage. The Falu Mine is under the management of the Great Copper Mountain Trust and one of their ambitions is to ensure the continuous popularity among domestic and international visitors. In order to gain a better understanding of the visitors and to find strategies to improve performance, a visitor survey has been conducted in the summer of 2011. It is the authors believe that the guides of the Falu Mine have the best available insight and that their perceptions help to add to the understanding about the visitors. Therefore, this thesis aims to explore the perceptions of the guides about their visitors, to investigate how the perceptions correspond to the statistical results and to study if there are any differences between domestic and international visitors. The mixed methods approach will increase the depth and accuracy of the results, by linking qualitative with quantitative data. The results show that differences between domestic and international visitors exist, both proven by interviews with the guides and the visitor survey. These differences occur in the factors, such as level of education of the visitors, group size and number of children in the group, knowledge of the visitors prior to and after the visit, sources of information and the fulfillment of the visitor expectations. The perceptions emphasize how these differences impact the guided tours. The guides of the Falu Mine have to be aware of those differences in order to adjust the tour accordingly, as well as the management of the Falu Mine can use this knowledge in order to identify strategies for improving performance.

<p>Pakistan is a home of approximately 160 million people and most of the population is earning lessthan US$ 1 per day. Pakistan just like any other beautiful European country is a big market fortourism because it offers not only beauty of nature but also variety and diversity in cultures.Infacttourism is the most profitable and entrepreneurial business, especially for people living in the mountain areas as it creates new job opportunities and reduces the unemployment level for them. But unfortunately, tourists’ visit to Pakistan is decreasing tremendously with ups and downs each year.</p><p> </p><p>Therefore, the purpose of my thesis is to search for the positive and negative factors affecting the tourism industry in Pakistan, to compare the performance of our tourism industry to some potential neighbouring countries to see where Pakistan stands and lacks in terms of competitiveness, to find the role of government towards the improvment of this industry and to suggest some possible strategies for the improvement of this industry.</p><p> </p><p>The primary data was collected by conducting interviews and survey questionnaires inside and outside the country from domestic and international tourists in 2007 and 2008. My son and close relatives in Belgium, Sweden and UK helped me in getting the questionnaire filled by foreigners to study their views about Pakistan as tourist place. The secondary data was collected through my personal visit to PTDC and Ministry of Tourism.</p><p> </p><p>The estimated results revile that the poor accessibility, under development, fragility, marginality and the continuous social / political problems of the country are the factors that have redcued the tourist visit ratio to Pakistan. Secondly, the Governmnet of Pakistan has also failed to implement policies and strategies that could have proved a stimulator for the tourism industry.</p><p> </p><p>The conclusion drawn from the collected data is that the tourism industry of Pakistan has a lot of ups and downs in alternate years i.e. from 1995 till 2008 showing the worst year of tourism in 2008.The reasons for this fall lie in the political and social problems of the country and lack of active participation of tourism authorities. Domestic and international tourists love the nature, culture and food of Pakistan and 80% of them want to travel around pakistan but unfortunately the insurgency and lack of facilities have resulted in the falling rate of their travel.</p><p> </p><p>My suggestions for the progress of this industry are that the Governments should show seriousness towards the tourism industry and take necessary steps like improving the tourism infrastructure, controll the insergency in the country as soon as possible, build strong relationships with outside world, portray the positive image of Pakistan via media etc so that the rank and standard of Pakistans tourism industry can improve globally.</p><p> </p><p>Research limitations that I faced during data collection includes the limited information sharing by the PTDC and Ministry of Tourism as their data is not up dated properly. Secondly there is a lot of difficulty in finding local and international potential tourists due to the political and social disturbance in the country and also the shy and introvert behaviour of the people especially women. Therefore, I also made use of the idea of conducting survey outside the country.</p><p> </p><p>The important aspect or value of this research is that it has brought in to consideration almost all the important factors that are effecting the tourism industry according to the view of potential tourists and at the end provide some suggestions that can improve the current deterioating condition of this industry.</p>

Pakistan is a home of approximately 160 million people and most of the population is earning lessthan US$ 1 per day. Pakistan just like any other beautiful European country is a big market fortourism because it offers not only beauty of nature but also variety and diversity in cultures.Infacttourism is the most profitable and entrepreneurial business, especially for people living in the mountain areas as it creates new job opportunities and reduces the unemployment level for them. But unfortunately, tourists’ visit to Pakistan is decreasing tremendously with ups and downs each year.   Therefore, the purpose of my thesis is to search for the positive and negative factors affecting the tourism industry in Pakistan, to compare the performance of our tourism industry to some potential neighbouring countries to see where Pakistan stands and lacks in terms of competitiveness, to find the role of government towards the improvment of this industry and to suggest some possible strategies for the improvement of this industry.   The primary data was collected by conducting interviews and survey questionnaires inside and outside the country from domestic and international tourists in 2007 and 2008. My son and close relatives in Belgium, Sweden and UK helped me in getting the questionnaire filled by foreigners to study their views about Pakistan as tourist place. The secondary data was collected through my personal visit to PTDC and Ministry of Tourism.   The estimated results revile that the poor accessibility, under development, fragility, marginality and the continuous social / political problems of the country are the factors that have redcued the tourist visit ratio to Pakistan. Secondly, the Governmnet of Pakistan has also failed to implement policies and strategies that could have proved a stimulator for the tourism industry.   The conclusion drawn from the collected data is that the tourism industry of Pakistan has a lot of ups and downs in alternate years i.e. from 1995 till 2008 showing the worst year of tourism in 2008.The reasons for this fall lie in the political and social problems of the country and lack of active participation of tourism authorities. Domestic and international tourists love the nature, culture and food of Pakistan and 80% of them want to travel around pakistan but unfortunately the insurgency and lack of facilities have resulted in the falling rate of their travel.   My suggestions for the progress of this industry are that the Governments should show seriousness towards the tourism industry and take necessary steps like improving the tourism infrastructure, controll the insergency in the country as soon as possible, build strong relationships with outside world, portray the positive image of Pakistan via media etc so that the rank and standard of Pakistans tourism industry can improve globally.   Research limitations that I faced during data collection includes the limited information sharing by the PTDC and Ministry of Tourism as their data is not up dated properly. Secondly there is a lot of difficulty in finding local and international potential tourists due to the political and social disturbance in the country and also the shy and introvert behaviour of the people especially women. Therefore, I also made use of the idea of conducting survey outside the country.   The important aspect or value of this research is that it has brought in to consideration almost all the important factors that are effecting the tourism industry according to the view of potential tourists and at the end provide some suggestions that can improve the current deterioating condition of this industry.

Tourism is one of the leading industries, in terms of international trading between countries. In addition to receipts received at destinations, international tourism has also generated US$211 billion in exports through international passenger transport services. The study is conducted in Isfahan, a city in center of Iran. The city is unique in its cultural heritage and archeology. It is one of Iran's oldest cities at more than 1,500 years of age. An important cultural and commercial center, Isfahan is Iran's third largest metropolitan area. Isfahan experiences an arid climate, like the rest of the Iranian plateau with low rainfall. Isfahan has a high capacity to attract international tourists to provide a better understanding of Iran’s history, culture, and natural environment to the world. Zayandeh Rud which means “life-giving River” is the largest Iranian plateau and the most important surface water in Isfahan. It starts from Zagros Mountains and ends in the Gavkhouni Swamp, a seasonal salt lake in the southeast of Isfahan. The catchment area has been affected by two drought periods within the last 15 years. Decreasing surface and groundwater availability has been accompanied by an increase in water withdrawal for irrigation, domestic uses, industry, and water transfers to neighboring provinces. This has led to severe ecological and social consequences. This study identifies the potentials of Isfahan in attracting international tourists and also evaluate the water crisis that the city faces. The research is based on qualitative method. The primary data is gathered through face to face and phone interviews and questionnaires. The results show some finding solutions to water crisis in Isfahan and some suggestions for improving tourism industry in the city.

Neste trabalho à apresentada uma investigaÃÃo que visa identificar a ordem de influÃncia dos elementos do composto de marketing â produto, preÃo, comunicaÃÃo e distribuiÃÃo - na decisÃo de compra de artesanato pelos turistas nacionais e estrangeiros do Mercado Central de Fortaleza. Para tanto, foi realizada uma pesquisa quantitativa, com 256 turistas compradores do Mercado, sendo 204 brasileiros e 52 estrangeiros, utilizando um questionÃrio estruturado por meio de entrevista direta, tendo como base teorias que abordam a temÃtica em questÃo. Em sÃntese, as conclusÃes extraÃdas desta investigaÃÃo mostram que o produto à o elemento do composto mercadolÃgico de maior influÃncia na decisÃo de compra, seguido do preÃo, do atendimento e da apresentaÃÃo do ponto-de-venda. A pesquisa tambÃm pÃde constatar que os turistas tÃm uma boa percepÃÃo desses elementos. Este estudo fornece informaÃÃes que podem auxiliar os permissionÃrios do Mercado Central no desenvolvimento de estratÃgias mercadolÃgicas, objetivando o alcance das necessidades de seus clientes. / This study presents an investigation that intends to identify the influence of marketing tools â product, price, communication and distribution â in purchase decision of handcrafts by tourists in âMercado Central de Fortalezaâ. A research was done with 256 buy trunts in the market, 204 brazilians and 52 foreigners, using a structured questionnaire and direct interviews. The conclusion of this investigation is that the product is the element of major influence in the decision to buy, followed by the price of that product, the salesman and the presentation of the store. The research identifies that the tourists have a good perception of these elements. This study provides information to the development of marketing strategios with the objective of reaching the clients necessities.