There are hundreds of millions of world citizens - tourists traveling in earth to do business or Sightseeing in today of E-generation. Tourist industry is now in widespread value by all the nations of the world as a no-smokestack industry, the service industry of fourth dimension, superstar enterprises of 21 century with technology enterprise and also could be a good way to earn money in international diplomacy. So, all nations of the world regard tourism as an important enterprise during depression situation in global. Tourism developing is a representation to show the entire development in a modern nation 20th-century Taiwan is an island of economic, trade and industry. 21st- century Taiwan will transfer to be a green silicon island of tourism and technology. But the development of tourist industry in past Taiwan could be described as ¡§birth defects and postnatal disorder.¡¨ No matter to develop international or domestic tourism in Taiwan was involved a lot of departments. Foreigners had many environmental limitations if they want to sightseeing in Taiwan, such as getting visa and air line are still have many problems existed. Besides, appreciation of the NT dollar also made prices of commodities in Taiwan higher than other countries and consequently, international price competitiveness was insufficient comparatively. Moreover, the level of Taiwan related construction in how to service tourists and internationalization of software design are also still insufficient. Therefore, when considering about the main shaft of future development in tourism should be set from the perspective of internationalization, diversification of tourist productions and head towards high quality. Then, it will reach the effect to pursue sightseeing attraction activities both at home and abroad. It will also bring the effect of both tangible and intangible into full play to let countrymen happy to have internal traveling and attract foreigners to Taiwan sightseeing. Kaohsiung has the potential and character to be an international transshipment center of Taiwan and even to be an international city of entertainment and tourism of whole Taiwan. However, if Taiwan wants to like a butterfly emerging from its chrysalis to out from international market with cutthroat competition and attract international tourists come to Taiwan, it is necessary that to improve the strategy and difference of tourist internationalization thoroughly. This article will discuss and find out the direction about the theory and bibliography of tourism internationalization. This research could undertake from 3 ways, discusses from the theory of tourism marketing, development analysis of Kaohsiung city tourist industry and research into evidential area to test and verify. It also hope to understand the issue and policy of Kaohsiung city tourist marketing from concept of tourist marketing, special regional industries of Kaohsiung city, character of nature landscape, Festival activities, artistic cultural atmosphere and city whole image¡K and also from the order and analysis those in-depth interview with representatives of the industrial, governmental, and academic sectors. Then, the next step is drafting the marketing strategy of Kaohsiung city tourism internationalization. The final step is specifying how to carry out, control strategy and action plan of Kaohsiung city tourism marketing internationalization.

Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. This study aims to determine how digital sales and marketing tools should be implemented into the traditional sales process to increase time effectivity of sales representatives. Based on previous literature on related topics, sales representatives of Scanmast were interviewed and insights specific to the implementation of digital sales and marketing tools into complex B2B sales processes was gathered. The analysis of the responses in congestion with previous research demonstrated that certain ways of leveraging digital sales and marketing tools increase the time effectivity of sales representatives. These results were found to be especially present in regard to the parts of the sales process where customer interaction is considered to be low.

The thesis is focused on the creation of a plan of internationalization activities for the Brno University of Technology, the aim of which is to raise the awareness of the organization abroad, specifically at universities within the European Union. The theoretical part of the thesis introduces the individual concepts and analyzes that are furtherly used in the following parts of the thesis. The analytical part evaluates the current situation in the organization and serves as a basis for the proposals. In the proposals of the thesis, a plan of internationalization activities of the university is created.

Submitted by Noeme Timbo (noeme.timbo@metodista.br) on 2018-02-28T18:02:00Z No. of bitstreams: 1 DEOLINDAQUINTA.pdf: 1361514 bytes, checksum: 41afc0bef4fee875af8c0c0bc3e4d7ba (MD5) / Made available in DSpace on 2018-02-28T18:02:00Z (GMT). No. of bitstreams: 1 DEOLINDAQUINTA.pdf: 1361514 bytes, checksum: 41afc0bef4fee875af8c0c0bc3e4d7ba (MD5) Previous issue date: 2017-08-30 / This study intends to analyze and survey internationalization process of African companies and marketing strategies used by Angolan’s beverage company to Portugal. At a changing and competing business scenery is essential to rethink the strategies that are employed. All countless difficulties presented by African countries aloud a process of learning and progression. The research was produced in to the context of internationalization process in developing countries companies’, which may be interpreted as a complex management field. These subject’s theoretical relevance are considered in this study with the intention of being useful for African companies, specialty to the Angolans ones, because there is not enough research about these subjects. This is a case-study approached by exploratory nature and quantitative perspective. The data were collected by depth-based script interview and documentary analysis. Refriango’s marketing and international market professionals were interviewed. The results reveal, that despite all the difficulties which Refriango faces on export its trade to Portugal, the company expanded into other markets after its internationalization process starter as result of an alliance established with Portuguese company Delta Café. Our results show that the internationalization process in developing countries companies into developed countries companies, although all its difficulties, focuses on finding resources, strategies, markets and knowledge / Este estudo teve como objetivo analisar e verificar o processo de internacionalização de empresas africanas, e as estratégias de marketing de uma empresa do setor de bebidas angolana para Portugal. Visto que num palco de intensas modificações, justifica-se a necessidade de repensarmos sobre as estratégias que se constroem no cenário atual, que está em pleno desenvolvimento e em clima de extrema competitividade nas organizações. Apesar das inúmeras dificuldades que os países africanos apresentam, há também oportunidades e aprendizagem de crescimento nesse processo. O estudo foi realizado no contexto de internacionalização de empresas de países em desenvolvimento, que pode ser considerado um ambiente complexo na gestão. E a partir da sua relevância teórica sobre os temas que contemplam o processo de internacionalização de empresas, a pesquisa procura trazer contribuições para as empresas, em particular às empresas de países africanos, e em Angola, por existir uma insuficiente investigação sobre o assunto. Trata-se de um estudo de caso de natureza exploratória, ancorado por abordagem qualitativa. Os dados foram coletados por meio de entrevista semiestruturada em profundidade baseada em um roteiro, e de análise documental. Foram entrevistados dois profissionais da empresa Refriango da área de marketing e da área de mercado internacional. Os resultados evidenciaram que no cenário estudado, apesar das dificuldades que a Refriango enfrenta na exportação do seu produto para o mercado português, a empresa no seu processo de internacionalização conseguiu expandir-se para outros mercados por meio da sua entrada no mercado português, fruto de uma aliança estratégica com o grupo português Delta Cafés. Concluiu-se assim que a internacionalização de empresas de países em desenvolvimento para países desenvolvidos, apesar das dificuldades, tem como foco a busca de recursos, mercados, aprendizagem e estratégias.