This diploma thesis deals with a business plan of an internet company. In the first part its main focus lies in theoretical concepts of business start with an emphasis on online marketing. All theoretical aspects from entrepreneurial characteristics through legal forms of business to formalities of a proper business plan are covered. Specific business plan is then being elaborated upon in the practical part. The company would introduce a new kind of video commercial channel via its server where visitors can win prizes which they first select. By watching the commercial, visitors will be included in a raffle. This business idea seems attractive to both the visitors as well as media buyers.

Diploma thesis provides information about theoretical aspects of internet, mobiles, advertising and entrepreneurship. Paper analyses internet and mobile market in Czech Republic. There are market needs identified. Concept of the business plan is written in the paper.

This diploma work is oriented into increating information portal and is including description of activities connected with. The market backround and competition are analyzing there. Work includes processes, which are needed for creation internet information portal.

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This thesis can be considered as a realistic business plan focused on designing specialized community software with an objective to establish a custom programming solution within the environment of a particular community of users who are characterized by their reluctance to pay for digital products and by their inclination to illegal sharing. The main goal of my thesis is to develop a specialized download manager that would provide all necessary functionality defined on the basis of requirements specification with a direct participation of end users. I attempt to reach this goal by a detailed and rigorous analysis of the environment and an appropriate solution design. Another goal of my thesis is to successfully launch a final version of programming solution into the target market with a view of a maximum penetration and gaining brand awareness. This goal will be attained via a quality programming solution, suitable advertising campaign, creating partnerships, establishment of distribution channels and setting an adequate price as well as payment methods. The contribution of my thesis lies in the application of a multi-thread and multi-segment data download technology in particular environment of a file-hosting service in a way that it has not been applied in any other competitors' products and in enabling a maximum utilization of the transmission capacity of the user. Finally, this thesis clarifies the users' behavior and introduces possibilities of charging for the programming solution within specific users' community on the Internet.

Originally presented as the author's Thesis (doctoral)--Technische Universität, Chemnitz, 2007. / Includes bibliographical references (p. 481-510) and index.

This diploma thesis analyses the specialized internet shop (e-shop), it's technical and business preparation, it's market entrance, first marketing activities, corrections and valuates it's economical situation.

Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.

The aim of the dissertation is a business plan concept and verification of its feasibility and competitiveness. The thesis is divided into a theoretical part I focus on basic business terms and the actual business plan - why and how the thesis is conceived how it should look like and what should not be missed. In the practical part I describe how to set the concrete business plan for opening an internet shop with coffee and tea product range. I will try to realize the project based on my business plan and compare it to reality. The goal of my dissertation work is the business plan realization and then a verification of its feasibility and its viability in real life.

INTERNET BUSINESS TRANSACTION WITH AN INTERNATIONAL ELEMENT: CONSUMER PROTECTION IN THE EUROPEAN UNION Abstract This thesis focuses on the legal aspects of consumer protection within the European Union when concluding a contract with an international element on the Internet. The motivation for the thesis is to address the new legal challenges which the matter creates. In case of contracts negotiated at a distance, there is no possibility of verification of the contracting party or goods or services themselves. Such situation increases the risk of abuse of the position of the stronger party. Furthermore, the unclear definition of borders in cross-border online purchasing complicates the matter of private international law on jurisdiction and applicable law. This thesis aims to describe and analyse the specific rules for consumer protection on the Internet within the European Union in order to inform stakeholders about the current state of the law in this area. In particular, the thesis deals with three issues: what kind of protection is provided to consumers in cross-border online purchase within the European Union; which court has jurisdiction over a dispute arising from consumer contract with an international element entered into on the Internet; and how the applicable law for these contracts is...