Shoe, always catch women¡¦s attention. There¡¦s a lot shoe brands in Taiwan, but seldom sales the women¡¦s plus-size. It¡¦s frustrating to go shopping for those girls who need the plus-size. The change of our life-style and the diet preference, ladies now increase in both height and weight. Somehow, the feet length is related to the height, so the need from of the women¡¦s plus-size shoes more than before. Year 2012 in Taiwan, female¡¦s population number is about 11.6millions. The Shoe market is about 600 million every year, and the women¡¦s shoe market is about 300 million big. This research wants to know the potential profit earned from selling the women¡¦s plus-size shoes on the online store. Through the analysis of competitors and the shoes market in Taiwan, planed an entrepreneurial business plan to find the latent profit from internet venture. The result is assume to invest in 10 thousand dollars to run the women¡¦s plus-size shoes business on the internet, can receive a 9% after tax net profit in the end of the first year if the direct cost within 48%. Also break event in the same year. Base on the shoes market information nowadays. The range of direct cost is about from 20% to 48%, so the result of this research could have higher profit gained. It¡¦s hard to know the impacts of economics changes and also don¡¦t know how many dealers are going to do it the future. But if can start the business now when the product is in the growth period, the profit gain must higher.

In the internet era,many small-and-medium enterprises begin to engage in e-commerce field.There have been many legends of internet in many contries for the last decade. Traditional enterprises set up their websites and step in the e-commerce continuously. They try to create new entrepreneurial stories. In the past, only large corporations have the capability to perform global business and operate twenty-four hours a day. Because of the sufficient manpower and financial resources, they are proactive in the marketing and customer service. However the internet technology and e-commerce have transformed the traditional business model. Nowadays, small or median enterprises.also can reach global customers and perform the transactions through the internet for twenty-four hours a day. This thesis is about the small and median enterprises to start the e-commerce by joining the H company that is an ISP vendor in Taiwan. This is a multiple cases research containing six internet companies. The research method is the grounded theory. After the interviews and associated data collection, we analyzed the data according to the three steps of grounded theory; they are open coding, axial coding, and selective coding. The internet venture can be described as three stages: starting a business idea, the start-up process, and the internet venture performance. For those internet startups with satisfactory performance, the research summarizes the following characteristics. The entrepreneurs well understand the web skills for internet transaction. Therefore, they pay much attention to the e-business procedures so that they are able to well maintain their websites,and make the best use of the websites to promote their merchandises and to conduct long-term customer¡¦s relationship.On the other hand,for those internet ventures with worse performances, the entrepreneurs usually know little about the e-commerce. They hardly participate their e-shops and have no time to manage their websites. Because they also have low expectation of the e-commerce, they don¡¦t learn the management tactics of inernet venture. For one extreme case, the entrepreneur has never done anything on his website. In this research, it is found that the internet venture performance is positively correlated with the expectation level. The type of merchandise is not the most critical factor to succeed an internet venture. Whenever the entrepreneurs have the higher understanding of the internet technology and the more participation to conduct the e-commerce activities, the performances are always better. Usually, for those startups with proactive entrepreneurs, they have higher possibilities to gain satisfactory financial performance.