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The OD strategy of the green organizationChuang, Chia-hsin 18 August 2010 (has links)
There was the Financial Tsunami in 2008. It made many organizations to think about how to sustain business. Therefore, the IT(Information Technical) industries will be replace by Energy Technical industries. Organizations must face the new environment and rethink new business model, renew and change form organizations inside and outside.
In organizations area, organizations will apply some behavior science method to change to affect the values, attitudes or behaviors of employees, then reach the purpose of organization potential development. For live and reach goal, organizations must adjust flexibly to suit outside environment. Meanwhile, to keep the inside be stable and avoid to disintegrating and deco by using change activities. Between the forces of suit and sustain, the topic of how to strongly to grow up for organizations is getting important.
OD (Organization Development) certainly provide managers and members a series tools to reach goal. Especially managers in this moment must manage change. OD is a good choose for managing change. Organization greening will be the trend in the big environment. It is a important topic for organizations to manage change and make a good OD plan.
The investigation via documents discussing and case study, visit seven organizations to talk, the finding as following:
A. In OD strategies, the change agent and intervene technical variety can increase the purpose of OD.
B. The technical industries need more different change agents and intervene skills then traditional industries due to their complex greening strategies.
C. Set green vision or green mission and announce to public is a good idea to make green OD strategies process smoothly. They can make members to build green values and attitude then further to change their behaviors.
D. Technical industries use committees to be change agent due to they have more complex greening scope then traditional industries. Technical industries focus the system oriented and culture oriented both.
E. If OD strategies contain extend original products scope, using activities investigate technical is a good chooses.
F. When designing intervene technical, having guided activities will have the best result for changing behaviors of members.
G. It can help processing greening organizations if organizations have the base of CSR.
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