The advent of trade in services theory has been a developing research topic since 1980, where various factors are in place to determine trade flows and the impact of regulatory frameworks and policies. Services trade is an important contributing factor towards economic objectives and continues to drive development. With growth in services trade across the globe there is increased value in understanding the impact of the services sector on the African continent. The evolving reliance on services towards globalisation in low-income economies is proven to contribute significantly to gross domestic product. The African Continental Free Trade Area (AfCFTA) agreement was instituted to integrate economies by creating ease of access for the intra-trade of goods and services across the continent. This study aimed to explore the impact of the AfCFTA agreement on a regional financial services provider. The research followed a semi-structured interview methodology, which measured and tested the impact of the agreement on trade in services for this qualitative study. The results indicated that the service provider would adopt the AfCFTA agreement’s requirements in the expansion of its operations, to establish services across the continent. Although the minimum number of countries required supported the ratification process, a lot of work is needed to develop and understand the effect of international trade, on the back of reformative policy changes such as the AfCFTA agreement. / Mini Dissertation (MPhil)--University of Pretoria, 2019. / Gordon Institute of Business Science (GIBS) / MPhil / Unrestricted