This graduation theses analyse financial evidence of point stock company in years 2003 – 2005 and continue on an investment plan for years 2007 – 2016. The goal of this work is with utlization of financial analysis make a propsal and evaluate potential investment.

This diploma’s thesis deals with a cost optimization of the concrete investment plan, which is a public procurement called Hospital in Hodonín reconstruction. In the theoretical part of the thesis there is information about construction (investment) project, about its organization and legislation focused on contract for work. The practical part contains cost optimization of concrete project. In the end the final evaluation of the procurement for competitive tendering and the confrontation with other contenders’ procurements are made.

This work is focused on marketing planning in feasibility study. The aim of this work is to describe the connection between marketing planning and feasibility study. Based on theoretical knowledge, the marketing plan will be included in feasibility study and applied on model of investment intention.

This thesis aims to create a tool for evaluation of suitability to invest into a preparation of a specific area for family houses construction. This investment includes costs for land buy-outs as well as costs for public and technical infrastructures. The theoretical part of this thesis begins with types and properties of investment projects, lify cycle of a project and its financial sources. Following chapter concentrates on description of multicriteria analysis that is used for decision making process of an investing company. Its advantage is that it includes into its computation also non-economic parameters. Based on this multicriteria analysis a case study for chosen areas suitable for houses was conducted. The case study shows economic efficiency evaluation of an investment into chosen areas suitable for houses and includes suggestions of other parameters that could be added into the analysis.

The Master thesis contents a propsal and evaluation of an investment project. The master thesis is divided into a theoretical and a practical part. The theoretical part describes the investment project together with an investment plan. The investment plan is further developed in more details and deals with a market analysis, a marketing plan, a size and a location of a company, its human resources, an operating plan, a financial plan, a financial analysis and above all with methods of assessment of investment projects. The practical part focues on a specific investment project proposal and its subsequent evaluation. The proposal offers a marketing research with a financial plan and financial analysis. The assessment of the project is carried out by using different methods of assessment of investment projects.

The diploma thesis focuses on the evaluation of investment plan for the kindergarten construction, what is a public investment project. The first part of the thesis is the theoretical part, which discusses the theoretical basis of investments, investment plan, investment and public projects, investment decision - making and strategic planning. The theory part also describes the feasibility study and methods of project evaluation. Within the methods of project evaluation, the thesis deals with the Cost – Benefit analysis. The practical part of the thesis evaluates the investment plan named “Nástavba a přístavba mateřské školy Elišky Krásnohorské 15, Brno “, where is also performed the sensitivity analysis and qualitative risk analysis. The evaluation of investment plan for the kindergarten construction is performed in the eCBA application.