This thesis focuses on the assessment of the marketing mix in a language school Caledonian School. If there are some loopholes I will try to suggest possible solutions. The thesis is divided into three consecutive parts: theoretical, practical and evaluation part. The first part focuses on the history of the marketing mix, marketing in a special services, strategic marketing planning and a detailed description of the various elements of marketing mix in services. The practical part presents language school Caledonian School, the important elements in selecting suitable language school, membership in the Association of Language Schools and, finally, carefully described the elements of marketing mix specifically used for the language school. The third part presents Caledonian School mission, SWOT analysis, evaluate results of its own research and evaluation tools of marketing mix applied in the Caledonian School. The research results are summarized with findings in conclusion.

The diploma thesis English Language Textbooks as a Possible Source of Inspiration for Teaching the Czech Language at Secondary Schools deals with the design of lessons for teaching Czech language based on the inspiration of English textbooks. The work is based on theoretical knowledge concerning current trends in Czech language didactics (constructivism and its three-phase PPP model including work with students' preconceptions, development of conscious use of the language system, content reduction and content-focused approach). The fundamental starting point is represented by the communicative goals of language teaching as well as on the integration of the language curriculum and the communicative (and literary) components. The practical part of the thesis comprises suggestions for Czech language lessons based on the inspiration from English textbooks, and its basis is a content analysis of three topics (phrasemes and idioms, grammatical voice of verbs, and means of textual continuity) in Czech and English language textbooks for secondary schools. It also includes a complementary quantitative questionnaire survey on the perception of Czech language textbooks by secondary school students (not focusing on grammar schools). In addition to the content analysis, the proposed lessons reflect both the...

Pomocí matematického formalismu váhovaných konečných stavových převodníků (weighted finite state transducers WFST) může být formulována řada úloh včetně automatického rozpoznávání řeči (automatic speech recognition ASR). Dnešní ASR systémy široce využívají složených pravděpodobnostních modelů nazývaných dekódovací grafy nebo rozpoznávací sítě. Ty jsou z jednotlivých komponent konstruovány pomocí WFST operací, např. kompozice. Každá komponenta je zde zdrojem znalostí a omezuje vyhledávání nejlepší cesty ve složeném grafu v operaci zvané dekódování. Využití koherentního teoretického rámce garantuje, že výsledná struktura bude optimální podle definovaného kritéria. WFST mohou být v rámci daného polookruhu (semi-ring) optimalizovány pomocí determinizace a minimalizace. Aplikací těchto algoritmů získáme optimální strukturu pro prohledávání, optimální distribuce vah je pak získána aplikací "weight pushing" algoritmu. Cílem této práce je zdokonalit postupy a algoritmy pro konstrukci optimálních rozpoznávacích sítí. Zavádíme alternativní weight pushing algoritmus, který je vhodný pro důležitou třídu modelů -- převodníky jazykového modelu (language model transducers) a obecně pro všechny cyklické WFST a WFST se záložními (back-off) přechody. Představujeme také způsob konstrukce rozpoznávací sítě vhodné pro dekódování zpětně v čase, které prokazatelně produkuje ty samé pravděpodobnosti jako dopředná síť. K tomuto účelu jsme vyvinuli algoritmus pro exaktní reverzi back-off jazykových modelů a převodníků, které je reprezentují. Pomocí zpětných rozpoznávacích sítí optimalizujeme dekódování: ve statickém dekodéru je využíváme pro dvoustupňové dekódování (dopředné a zpětné vyhledávání). Tento přístup --- "sledovací" dekódování (tracked decoding) --- umožnuje zahrnout výsledky vyhledávání z prvního stupně do druhého stupně tak, že se sledují hypotézy obsažené v rozpoznávacím grafu (lattice) prvního stupně. Výsledkem je podstatné zrychlení dekódování, protože tato technika umožnuje prohledávat s  variabilním prohledávacím paprskem (search beam) -- ten je povětšinou mnohem užší než u základního přístupu. Ukazujeme rovněž, že uvedenou techniku je možné využít v dynamickém dekodéru tím, že postupně zjemňujeme rozpoznávání. To navíc vede i k částečné paralelizaci dekódování.

The aim of the diploma thesis was to create a program with which it will be possible to control a collaborative robot by voice. First chapters contain a search of the current state in the field of collaborative robotics in terms of safety, work efficiency, robot programming and communication with the robot. Furthermore, the issue of machine processing of the human voice is discussed. In practical part was proposed an experiment in which we work with off-line simulation of UR3 robot in PolyScope 3.15.0 software. This simulation was linked to a Python program which uses SpeechRecognition and urx libraries. Simple voice instructions have been designed to move robot to defined position.

Introduction: Presently, there are more people who speak English as a second and foreign language than there are native speakers. This situation results, among others, in the fall of the native speaker model and subsequently in gradually changing attitudes to standard(s) and to language and teaching authorities in general. Present thesis reflects these current developments, which are sometimes referred to as 'a paradigmatic shift'. Objectives: The first goal of the thesis was to decipher the terminological pluralism pertinent to the domain. Next, this research set out to investigate, how familiar the phenomenon of English as a lingua franca (ELF) is in the Czech Republic, and consequently to raise awareness about it. Finally, it was our goal to conduct vast research exploring if and how the questions of language ideology are reflected in the teaching practice and in teacher training. Methodology: Both quantitative and qualitative research methods have been applied throughout the research process. The quantitative research included nine originally devised questionnaires. Qualitative data were obtained via conducting semi-structured interviews. Altogether, data were collected from 595 respondents (298 teachers, 285 students and 12 scientists). Results: First, the research results revealed the...

Heritage language preservation or conversely, a language shift (a loss or decrease of language proficiency) can directly impact a minority ethnic group's integration into a host society. Multiple theories and studies have demonstrated that students from an ethnic group who are encouraged to celebrate their ethnicity and practice their heritage language have better relationships with parents and peers and overall are more academically and cognitively advanced, less likely to commit crimes and have more economic opportunities available to them. In short, these individuals would seem more likely to successfully integrate into a host country's society. Therefore, looking at the Vietnamese community in the Czech Republic I attempted to gauge the standing of Vietnamese as a heritage language within this ethnic community by using qualitative research to better understand the existing sociolinguistic landscape. Ultimately, what I determined from my research is that heritage language preservation can act as a barrier to integration for the first generation if retaining the heritage language comes at the expense of learning the host country's language. However, for the later generations, a language shift is occurring which might actually hinder integration in the long run. Keywords Heritage language,...

The dissertation The Linguistic Picture of Death, Afterlife and Dying in Primary and Secondary School Pupils is devoted to the reconstruction of the linguistic picture of death in these groups of pupils, its mutual comparison and its comparison with the developed psychological concept of death. Furthermore, it describes how the taboo of this topic manifests itself in the pupils' linguistic picture of death and which modifications of the linguistic picture of the world are shown in the linguistic picture of death among pupils. In the first part, the dissertation deals with the concept of death in language and culture, and thus also with the linguistic and socio-cultural taboo of this phenomenon. We deal with the development of the conception of death in history and also the development of the concept of death of children and youth. The theoretical frame for this work is based on the methods of cognitive linguistics and its approach to linguistic research. We characterize this linguistic approach, its methods and the main representatives in the next part of the work. We use cognitive linguist methods not only for processing but also for collecting language data. In the third part, we analyze system, text and empirical language data. Textual data are derived from texts of intentional literature for...

In this thesis, I attempt to describe and analyse language ideologies relevant in the specific situation of the Sorbian minority in the city of Bautzen (Sorbian: Budyšin) - a city with a clear German majority at the same time considered a cultural, social and political centre of Sorbs - with a special emphasis on links between language and nationalism. Focusing on these links, I also examine the specific role of language for maintainance of Sorbian national identity. I also view Sorbian language ideologies in the broader context of social and political relations in and around Bautzen, whereas I, among other topics, inquire into recently significant hatred of local German radical right towards the Sorbian minority. At the same time, I attempt to capture the power relations between German and Sorbian languages. Apart from the paradigm of language ideologies, I am also informed by works of certain poststructuralist authors, especially due to their emphasis on constructivism regarding identities and language mechanisms. Keywords: language, language ideologies, nationalism, language nationalism, identities, national identity, ethnicity, language and power, Sorbian, German, language and politics, language contact

The diploma thesis deals with the development of language competencies by children with different mother language in preschool age in a regular kindergarten. The theoretical part of the work is focused on defining the basic terminology and mapping the issues of a child with a different mother language in kindergarten based on the analysis of professional literature. The subject of the empirical part of the work is the diagnosis of individual language levels and individual preparation for entering primary school for a specific child with a different mother language. The empirical part is processed in the form of case studies. The survey was conducted in a selected kindergarten, where the level of language competences of seven children-foreigners of preschool age was evaluated and the results of tests after six months were subsequently compared. The aim of the diploma thesis was to analyze the level of language competencies in children with different mother language, identify their communication difficulties in individual language levels, find suitable methods and procedures for working with these children and evaluate the benefits of regular individual intervention. The results of the research show that all monitored children with a different mother tongue have communication difficulties at all...

This thesis deals with the examination in the Czech language for permanent residence in the Czech Republic. The aim is to identify its basic characteristics, the success rate of the participants and whether it corresponds to the required A1 level. In the theoretical part, basic theoretical concepts of migration and integration and conditions for granting permanent residence in different countries are presented. In the practical part, the analysis itself is elaborated. It consists mainly in the comparison of the exam with the publication Referenční popis češtiny pro účely zkoušky z českého jazyka pro trvalý pobyt v ČR - úrovně A1, A2 and evaluation of its integration potential. Included in the considerations are data on average results and success rates of candidates in the period January 24, 2018 - April 24, 2019. From a didactic point of view, the thesis also deals with the available preparatory materials: a handbook Připravte se s námi na zkoušku z českého jazyka pro trvalý pobyt v ČR. Nový formát testu A1, web portal www.cestina-pro-cizince.cz and related documents. This part evaluates the information about the test and how much the materials correspond to the exam. The results showed that the success rate of candidates is only 61.82% in the period under review. Despite the low results, we...