This master thesis focuses on the impact of Chinese culture on marketing strategies of selected companies in China. According to statistics, a large number of subjects coming to China and aiming to conduct business here faces failure and is forced to leave this market subsequently. Considering significant differences between the western and the Chinese culture, we have to think of the question if this failure is a consequence of these subjects not being able to understand the Chinese culture and the way it affects consumers in China. The aim of this thesis is to evaluate the influence and importance of the Chinese culture on marketing applied to Chinese market, including concrete description of how can the Chinese culture affect the work of marketers in China.

Demartini, A. Psychometric analysis of the questionnaire of cultural values. Diploma thesis. Brno: Mendel University in Brno. Faculty of Regional Development and International Studies, 2016. Thesis supervisor Ing. Veronika Jadczaková, Ph.D. This thesis focuses on analysing the questionnaire measuring self-esteem on Czech sample (N = 468), which is represented by Czech citizens between 18 to 30 years of age, who have a high school or university degree of education. Independent and Interdependent Self Scale (Lu & Gilmour, 2007) was used for measuring the self. Thesis theoretically defines dimensional approaches to cross-cultural differences, paper related constructs of individualism and collectivism, the self-concept. Research part of the thesis validates the adaptability of used questionnaire for Czech culture and cultural values of research participants.

in English This work focuses on the Czech afterwar avant-garde and its fiction in the wider European context. The main goal of our writing was diversifying literary historical field by integrating genre of short story and its authors into the interpretive frame of the prepoetistic avant-garde. We could intrude a canonic picture of the Czech avant-garde by enriching the interpretive frame of the new genre (short story) and new, often hardly known or forgotten, writers. Last but not least by doing so we were able to questioned and problematized basic oppositions such as expressionism × avant-garde, and mainly individualism × collectivism. We introduce the principal opposition individualism × collectivism, which in our opinion, organizes afterwar literary discourse, as a main connecting line between Czech avant-garde art and European art (collective and one of its manifestation - crowd, as one of the main themes of modernism and avant-garde). We interpretate beyond this scope the fictions of French unanimism as the main inspiration of the Czech afterwar avan-garde and its (collective) fiction as well.

The present thesis explores how answering questions on values in surveys could be influenced. Findings about cognitive processes occurring in general during answering questions, as well as factors that may influence the given answers are presented in the first part of the theoretical section. Afterwards, Schwartz's circular model of values is presented together with the instruments he developed to measure their importance. At the end of the theoretical section, the results of existing studies on the possibilities of influencing values are described. A series of three experimental online studies, involving nearly 600 respondents, builds on the findings presented in the theoretical section. The experiments examine the malleability of individualistic and collectivistic values based on induced changes in regulatory focus and self-construal of participants. In the first of the studies, the given values were affected by the content of previous questions, but this effect was in the opposite direction than originally anticipated. In the next two studies, the experimental manipulation did not lead to significant differences between groups. Causes of the results, limits of the conducted studies and prospects for future research are discussed in the last sections of the thesis.

The aim of this diploma thesis which is called Corporate culture in chosen enterprises was to specify the deciding dimensions of corporate culture, analyze them and suggest changes in the chosen companies. The surveyed companies were Pleas, a.s. and TKZ Polná, spol. s r.o.

As a result of changes in the society, such as the increasing mobility, increasing spatial demandindgness of inhabitants and the onset of digital technologies, the architects and urbanists have been searching for new ways of urban housing developments. One of these ways is densification, i.e. an intensive use of the urban space. An intensive urban structure uses up the potential of a place to its maximum, solves several issues simultaneously and is a functional hybrid, the home of potential suburbanizers and a place of social contacts. It comes from the efforts to solve the particular issue of an over-populated, collapsing city. The aim of the thesis is to show contemporary approaches to the issue of intensive urban structures and to map out both the built and unbuilt projects. The thesis creates a system of their categorization and taxonomy. There is always a mixture of functions in play from the functional perspective. One can distinguish five categories according to the spacial conception. These categories are as follows: multiplicity, porousness, hybridity, connectivity and verticality. The public and semi-public spaces thus move to the higher levels of the city, into the city level, urban balcony or the hybrid landscape. The built projects usually tend to be impulses, in relation to the original city, to develop and revitalize the devastated city areas, brownfields, even urban sprawls. Based on the findings of this thesis, diploma and pre-diploma project assignments have been created at the architecture department at FAST VUT in Brno and the approaches to the issue have been tested in the pedagogical process. The survey in the second part of the thesis looks for the answer to the question of whether the potential inhabitants of an intensive urban structure exist, and who these people might be.