The aim of this paper is to compare two forms of gambling: traditional and online. Gambling is characterized by the involvement of the government because of specific aspects of gambling. These include economic gain for the state's treasury, possible negative social impacts or money laundering. According to these aspects, the paper compares the legislation and economic specifics of both forms of gambling, but also focuses on e-commerce and how gambling went online.

This thesis is focused on the e-commerce in tourism, current trends associated with the development of technologies used in e-commerce in tourism and the application of new technologies in online selling of packages holiday. The first chapter is focused on e-commerce in tourism in general. The second chapter is focused on 6 most used B2B and B2C systems for travel agencies and on their comparison. The third chapter is focused on the phenomenon of german packages being sold by czech travel agencies in Czech republic.

This thesis deals with strategic management (SM) in a dynamic environment of the e-commerce. It brings a methodology which principles were successfully implemented by the author in three companies during ten years of his experience in SM and which reflects the needs of a specific approach to SM in dynamic environment of the e-commerce. Another contribution of the thesis is identification of determinants of the two basic approaches to SM and a complex methodology of evaluation of the approach to SM applied in companies. Based on a survey conducted among companies operating in the field of e-commerce it turned out that there is a correlation between the approach to SM and the number of employees and between the approach to SM and the period of one’s time spent in the field.

Diplomová práce popisuje současný stav české internetové populace, obsahuje ucelený přehled hlavních možností komerčního využití Internetu (zdroj informací, nástroj komunikace, obchodní prostor) a analyzuje dopady spojené s Internetem v ekonomické a sociální oblasti. Teoretické poznatky jsou podloženy vlastním dotazníkovým šetřením, které se týká úrovně využití Internetu v podnikatelských subjektech a jeho důsledcích pro podnikání.

This diploma thesis clarifies problems of the marketing strategy in e-commerce. It is generally devote to marketing management of the electronic shop and strategic marketing planning. It describes marketing strategie, their systematization and marketing strategies that can be used by e-shop.

This diploma thesis is focused on running an online shop in the Czech Republic. Online shopping is the fenomenon of modern age and had a strong infulence on consumer behavior. Customers can browse shops and order from shops all over the world at any time of day. In the first part of this work I am presenting theoretical background and basic principles on which online shopping is founded. I am also exploring its benefits, risks and possible limitations. Next, I am exploring the current situation of online shopping in Czech Republic and the prerequisites for further development. In the second part I am focusing on activities that are integral to the area of online shopping. This includes advertising systems, choice of software implementation, payment system, marketing campaigns or goods distribution. I am comparing possible options for every one of these areas and I am also suggesting advice tailored for different kinds of businesses. The overall aim of this work is to use my own experience to create a comprehensive guide on running an online store..

This work engages in comparing selected aspects of e-commerce in Czech Republic and Germany. Its main goal is to assess the level of development of e-commerce in Czech Republic's most recent history whilst benchmarking the situation in Germany. It also aims to evaluate the key prerequisites for development of e-commerce in both countries, name future perspectives and opportunities and compare certain current aspects and trends within the industry. The work is divided into theoretical and analytical parts. In the theoretical part terms are defined, subjects and applications of e-commerce are described and its development in the past twenty years in Czech Republic is evaluated. In the analytical part the prerequisites for growth of e-commerce in both countries such as legal environments, internet penetration or ICT equipment of households and business are compared. In the concluding chapter the development and current state of e-commerce in both regions are assessed and so is the EU's attitude towards the subject.

The diploma thesis analyses the commercial use of internet in the Czech Republic. It briefly describes the development of the internet towards the development of electronic commerce in the world and in the Czech Republic and defines the various stages of e-commerce. It refers to the various advantages and disadvantages of participation in online trading and analyses development of selected quantitative and qualitative indicators in the past approximately five years. From the consumer perspective it focuses on trends in the number of internet users, their shopping behaviour and their relationship to payments on the internet. Approaching business it examines corporate internet access, website presentation and development of e-shops in CR. The conclusion of the thesis is dedicated to the selected barriers to the further development of online business at both national and international level within the European Union.

Diplomová práce se zabývá právní úpravou elektronického obchodu. Definuje pojem e-obchod a charakterizuje ho, vysvětluje rozdíl mezi pojmy e-komerce a e-business. Blíže se zaměřuje na spotřebitelské smlouvy uzavírané pomocí prostředků komunikace na dálku. Jedním z prostředků je právě internet, který se při uzavírání smluv v elektronickém obchodě používá nejčastěji. Na teoretický základ navazuje praktická část zaměřená na konkrétní e-obchod a diplomovou práci doplňují statistiky nakupování přes internet v České republice.

The aim of this thesis is to map and analyze Czech internet environment with regard to the perception of e-shop brands and shopping behavior when online shopping. A sub-goal is to find the key factors and trends in purchase decisions of Czech consumers on the internet and compare its roles with role of e-shop brands. The secondary objective of this work is to make brand evaluation of Czech e-shop Alza.cz. Analysis of available secondary data and own primary market research survey via the internet have been done as a part of this thesis. Three hypotheses have been identified and tested. Recommendations based on the research outcomes have been formulated for e-shops operating on the Czech online market as well as concrete recommendations for e-shop Alza.cz.