No description available.

No description available.

No description available.

Internet has significant influence on competition. My diploma thesis analyze this influence by Michael E. Porter's model of five competitive forces and value chain Porter's theory is illustrated by many examples mostly from Czech market. This paper focus on reatil market and desrcibes his history on Hype Cycle created by analytic agency Garner, Inc. Large part of my work is concerned with marketing and adverticing on Internet. It describes advanateges of Internet advertising and compares it with traditional media (TV, press, outdoor, etc.) Rest of this paper focus on Czech retail market on Internet and shows bad and good strategies of biggest e-shops in Czech republic. Last part is about trends on the Czech market.

No description available.

No description available.

Globalization and integration of markets gradually weaken not only the actual boundaries between states, but also tax limits. The growing interconnect-edness of national economies and markets causes tax competition, which may be advantageous for some states, but for others it may be a threat to undermine public budgets. While tax competition generally increases efficiency, it may also have undesirable consequences that may lead to a race to the bottom. Also, differences in the taxation of capital in different countries mean that there are capital shifts to the tax-favourable jurisdictions for the purpose of tax avoidance in the home country. The question therefore arises as to whether tax competition is not an obstacle to effective taxation of corporations, and whether and how governments should counter threats to undermine public finances. While some require mutual cooperation in the coordination and harmonization of direct taxation in the European Union, others argue that the most effective solution is market allocation and acceptance of tax competition. Opinion is divided over whether to maintain or remove tax competition and this leads to a discussion of whether it is really beneficial or harmful. The aim of the dissertation is to answer this question. The dissertation empirically evaluates the level of tax competition in the European Union and using panel analysis it verifies on a sample of 27 Member States over the period 1998 to 2010 that tax competition is not harmful, it does not lead to impoverished public budgets and to a race to the bottom in the EU-15. It also comes to the conclusion that the new EU-12 states do not cause harmful tax competition with the original EU-15 states. In connection with this the dissertation also focuses on the need to protect the tax bases of individual states. It deals with economic aspects of general and specific anti-abuse rules in national tax systems of the Member States and verifies why, in addition to general rules, states should implement specific measures in the form of CFC rules to defend themselves against tax evasion and tax avoidance.

In today's globalised hypercompetition dominated world, companies are often fighting for survival. This theses tries to verify, if a way out could be found in the usage of strategic elements used in military approaches. Inspiration is sought in Sunzi ("The Art of War"), Carl von Clausewitz ("On War") and Nicollo Machiavelli ("The Prince"). The company's goal is to generate profit and managers should aim to achieve this goal by using every available information and opportunity, preferably without direct competitive encounter. "The Art of War" and other timeless military works give us today more then ever an inspiration how to succeed in today's hard business world.

Charles University Faculty of Pharmacy in Hradec Králové Department of Social and Clinical Pharmacy Candidate: Lucie Šťávová Supervisor: PharmDr. Jan Kostřiba, Ph.D. Title of diploma thesis: Advertising in Pharmacy The theoretical part of this diploma thesis discusses the problematics of marketing, defines basic terms and specific characteristics of marketing in pharmacy. The next chapter defines basic terms related to the marketing of medicines, discusses its history and current legislation. The last chapter discusses the problematics of internet pharmacies and home delivery of pharmaceuticals. The practical part consists of three chapters. The first one analyzes the printed advertising materials commonly available in pharmacies with the aim to detect possible violation of current legislation. The second chapter analyzes the availability of loyalty programs in pharmacies in Hradec Králové and its terms and conditions. The third chapter analyzes web pages and online presentation of pharmacies in Hradec Králové as well as the availability of home delivery of pharmaceuticals in these pharmacies. According to results, in printed advertising materials of pharmacies the law is frequently being violated, loyalty programs are commonly available in most pharmacies and on the other hand home delivery of...

No description available.