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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Viral Marketing : A Quantitative Study about how Viral Marketing affects the Consumers Buying Act

Gholamzadeh, Caroline, Jakobsson, Karolina January 2011 (has links)
No description available.
Viral marketing
word of mouth
social medias
power of viral marketing
consumer behaviour process
consumer-buying act
Viral marknadsföring
word of mouth
sociala medier
konsumentbeteende processen
konsumentköpbeteende
Business studies
Företagsekonomi

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