Main purpose of this thesis is to concentrate information about actual assortment medicinal, aromatic and root plants (MARP) in Botanicus Company. From the entire assortment of medicinal plants were chosen these: Calendula officinalis, Lavandula angustifolia, Matricaria recutita, Melissa officinalis, Mentha x piperita, Rosmarinus officinalis, Salvia officinalis, Symphytum officinale. Health, term of reaping and yeild is being monitored due to ensure superior resources for production of natural cosmetics. Also there are silvicultural practices, term of reaping and way of processing in the ecological farming´s conditions. Also overall amount of flavinoids and overall antioxidant capacity. Final results are processed in charts and graphs.

Matejickova, P. Consumer behaviour in the market of haircare in the Czech Republic. Diploma thesis. Brno: Mendel University in Brno, 2017. Diploma thesis deals with consumer behaviour on the market of hair care in the Czech Republic. The thesis explores the market of hair care, finds the development in last years and identifies factors which affect consumers during shopping for hair care products. There are used techniques of marketing research like questionnaire and cluster analysis. The output of the thesis is to determine the factors influencing consumer behaviour, characteristics of segments and marketing recommendations for the market of hair care.

The master thesis examines how packaging of cosmetic products can influence the choice of consumers. It analyses the behaviour of 18 - 74 years old female consumers who are users of cosmetic products. For data collections were used qualitative and quantitative research methods. The main objective of the thesis is to propose appropriate recommendations for cosmetics packaging.

The thesis describes the pressing of oils from fruit species, presents their selected quality parameters and evaluates the possibilities of their application in the production of cosmetics. The oil was pressed from almond, hazelnut, royal, apricot, peach, currant and rosehip seeds. Particular oils were obtained by cold pressing to produce the secondary products used. Selected substances such as fatty acid content. It also included the identification of qualitative parameters such as peroxide number, acidity number, oil acidity, oil saponification and iodine content in oils. Results show high MUFA content. Oil with its highest content is walnut (85.97%). The predominant acid in oils is oleic acid. Plum oil has the best antioxidant stability. The highest acid number is apricot oil (3.55 mg KOH.g-1). Peach oil (351,60 mg KOH / g oil) has the highest saponification number. The highest iodine number has almond oil (54,50 g.l2.100 g-1). Oils and secondary products have been used in the manufacture of cosmetic products. The choice of cosmetic products was based on market research. They were inspired by current cosmetic trends.Formula clause:The reason for postponing the publication of final thesis entitled Verification of using the secondary products after oil pressing in the cosmetic industry is the use of results of work for application output, cooperation with the commercial sector and further possible commercialization. Estimated delay is three years.

This diploma thesis focuses on the impact of influencer marketing on the behavi-our of women in the 18-34 age group in the market of decorative cosmetics. Pri-mary research was conducted by using eye-tracking technology, in-depth inter-view and survey method. All of these methods examine the attitude towards in-fluencers with the aim of identifying consumer behaviour in the industry of de-corative cosmetics in relation to social media and influencers. The results of all research methods form the recommendation on the effective campaign making with influencers in the industry of decorative cosmetics.

Kántorová, M. Consumer behaviour on the market of selected cosmetic commodities. Diploma thesis. Brno: Mendel University, 2020. Final thesis deals with consumer behaviour of women on the skin care products market in the Czech Republic. Within the framework of the secondary analysis the market of cosmetics and personal care and its development trends in the Czech Republic and in the world is examined. The primary research is being conducted on the basis of a questionnaire survey and is focused on identifying consumers' preferences and habits during buying skin care products and also identifying factors influencing the buying decision. Based on the primary data, a cluster analysis is being conducted to define four consumer segments operating on the skin care products market. Subsequently, recommendations for the subjects of the given market are formulated.

Diploma thesis Design dresser is divided into theoretical and practical part. The theoretical part is devoted to the historical development of dressing tables and contemporary issues of cosmetics, makeup and hair care. The theoretical part also contains information on ergonomics, safety and construction. The practical part describes the design process, including sketches, renderings, construction and material solutions and prototype production which meets the requirements of the modern user of dressing table.

Goal of this master's thesis is to analyse offer and consumer behaviour on men's grooming market in Czech republic with primary focus on the men's skin care subcategory. Considering the analysis of consumer behaviour the main aim is to discover main motivations linked with usage and refusal of men's skin care products and verification of defined hypothesis. First part of this thesis contains explanation of theoretical terms, history of men's grooming, characterization of global and european men's grooming market. Second part of the thesis focuses on men's grooming market in Czech republic. First, general characteristic of the market is provided and then the offer on the czech market with men's skin care is analysed. In the final part consumer behaviour is examined. For this cause secondary and primary sources were used including the MML-TGI database and questionnaire.

This work discusses the communication strategy of French natural cosmetics brand, L'Occitane on the Czech market. The aim is to describe the communication mix, analyze previous communications and the possibility of increasing its efficiency and optimization. The theoretical part focuses on marketing mix tools, including promotion (marketing communications). The analysis describes the current communications development, communication mix and factors affecting the optimal combination of communication elements. Attention is also paid to cosmetic industry and its development, focusing on the Czech Republic. The practical part introduces L'Occitane, its brand and product. Then it focuses on brand performance on the Czech market, describes and analyzes the communication mix tools. The conclusion outlines its future direction and possible recommendations, using SWOT analysis.

The main goal of the Master's Thesis is to discover significant differences in consumers' behaviour. Based on these differences it determinates and describes the segmenents of consumers. An important goal is to design marketing strategies for these segments as well. The theoretical part of the thesis includes the explanation of the segmentation process. The analytical part covers the characteristics of the Czech facial care market and the analysis of the Market&Media&Lifestyle data. The practical part of the thesis focuses on the process of segmentation using questionares and the IBM SPSS Statistics programme. The output of the thesis reveals three segments of the market and suggests relevant marketing strategies for them.