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This thesis is focused on Public Relations activitios in connection with planned Mike Tyson arrival to Czech Republic. This arrival in autumn 2010 was not realised and the changes came only one day before the planned arrival. Description of PR and also consecutive critical communication is followed by the analysis of the situation made between experienced PR managers and journalists. The results of the analysis and also proposals of communication improvement are presented at the end of the thesis.

This master thesis deals with analysis of crisis communication of the Volkswagen Group in the Czech Republic and its presentation in media. The theoretical part presents particular components of public relations and the crisis communication and its rules as a part of them. Then some basic principles in media analysis and marketing research are presented. The practical part starts with an in-depth overview of the emission scandal as a crisis situation for Volkswagen with an analysis of selected PR components impact of several indicators and also analysis of the media picture of the company. The research focuses on customer s attitude towards the emissions issue and VW s reaction. Finally the SWOT analysis is assembled and on its basis the solution for post-crisis communication is offerred.

The aim of the following thesis was to create a set of principles for crisis communication on Facebook. Presence in social media has become a standard part of any promotional mix. However, not every company fully recognizes the advantages and drawbacks of this tool. Once something goes wrong, the reputation of a company can be seriously endangered. The potential harm grows, when dealing with the issue is presented publicly. The thesis provides an analysis of how the emergence of social media changed the classical PR and a theoretical frame for a company's communication in case of negative publicity. In the analytical part two surveys were conducted, one within consumers to analyze their attitude towards making complaints on Facebook and the other one with social media experts by discussing their experience and opinions on this issue. Based on these findings, a set of 10 recommendations for crises on Facebook were formulated.

The whole work deals with problems of crisis intervention concentrated on a specific area of working place in the telephone line of confidence. This work includes the theory concerning our theme, from the general characteristics of crises to crisis intervention. Further it engages in the telephonic crisis intervention. It explains main rules of crisis intervention and deals with suicidal themes and questions of ethics. The whole work contains the description, classification, comparison and summary of information and facts. In the conclusion, it focuses on the possibilities and limitations during communication between both parts of telephone calls.

The diploma thesis focuses on crisis management on the level municipality with extended competence and, with use of the analysis, it evaluates crisis management on the level municipality with extended competence Uničov. In cases where shortcomings of the crisis management were found, there are suggestions for appropriate measures to remedy the situation. The main aim of the thesis is to analyse and evaluate crisis management on a level municipality with extended competence Uničov. The research was conducted by a method of observation and semi-standardized interview. The thesis is divided into two parts. The theoretical part describes the system of crisis management in the public administration and it deals with safety in the Czech Republic as well as with the rules of communication in times of crisis. The second, practical part of the paper points to a state of crisis management on a level municipality with extended competence Uničov. Furthermore, the practical part of the paper also includes a detailed analysis of crisis plan and emergency response plan, as well as evaluation of the communication management in times of crisis. In conclusion, the paper focuses on shortcomings resulting from the analysis of crisis management in the municipality in question. Consequently, the shortcomings of the crisis management were the basis for suggestions for appropriate measures to remedy the situation. The suggested measures affect all of the above-mentioned areas as there were shortcomings found in all of them. The thesis is focused on detailed analysis of crisis management in the municipality with extended competence Uničov, as well as on principles used by crisis management.

The diploma thesis is concentrated on internal organizational communication analysis in Hirschmann Czech s.r.o. during the financial crisis. All empirical data are obtained by the anonymous questionnaire research among the workers and standardized individual interview with their leaders. Gathered data are statistically processed followed by verbal interpretation. There are some internal organizational communication problems identified according to the research findings. Final chapter is devoted to the practical recommendations which can help the company to improve the process of its internal organizational communiaction.

The aim of the thesis is to describe the methods of crisis management and their application on the particular company, which was saved from bankruptcy due to effective crisis management. The theoretical part explains the concepts related to the crisis management using knowledge from both domestic and foreign specialized literature. The practical part applies the theoretical knowledge on the selected company. The brief description of the company is supplemented by its economic situation and description of steps that were made by the crisis management. These steps are analyzed and evaluated in the final part of the thesis.

The purpose of this dissertation is to prove the importance of crisis communication and to evaluate the performance of the selected airline company on Facebook in relation to the benchmark of the industry. The theoretical component of the dissertation divulges in the definition of communication and its related processes, while emphasizing mass communication and its changes in regards to the development of new technologies. Furthermore, the study also describes crisis communication, its various uses and principles. The practical component gives a brief overview of social media platforms - with a particular focus on Facebook - within which the recommendations of how to manage crisis situations on the aforementioned platform are listed. By following those recommendations, commendable management of crisis communication will be shown with the example of the given airline.

My diploma thesis deals with the evaluation of internal communication in Česká spořitelna. The first part of my work is focused on theory, emphasizing the importance of good functioning internal communication and the consequences of its deficiencies. I also apply this knowledge in the practical part, which is supplemented by the characteristics of Česká spořitelna and the important milestones of the origin of internal communication in the company. In the analytical part, I investigate the employees' satisfaction with the current situation. The paper presents proposals on how to simplify message sharing and avoid the overloading of information that is not relevant to all employees.