6 Abstract This thesis aims to offer a comprehensive view of corporate communication while emphasizing its importance for everyday life of corporations and achievement of their strategic targets. The thesis introduces potential interpretations of corporate communication with the main focus on key moments of corporate communication as well as on consequences non-effective communication has on employee satisfaction and their life in the corporation. In the thesis I opted for the method of compilation and comparison of professional literature along with expert interviews which reveal the quality of internal communication in two selected corporations and prove one-sided view of communication inside corporations. The first part of the thesis provides a detailed look at characteristics of individual communication forms, knowledge of these characteristics being the cornerstone of further research in corporate communication. Besides, this part also describes the principles of active listening, a skill which is frequently omitted from the communication skill list. The second part deals with potential interpretations and divisions of corporate communication in professional literature and offers a thorough account of internal communication and its individual aspects. The following part looks at communication between...

The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.

Master´s thesis analyses modern methods of communication in company management. The objective is to discover out the crucial defects of this issue and to outline possible solutions which would improve the weaknesses – of internal communication. The master´s thesis consists of three parts: The theoretical part is concerned about communicational instruments which have been used by the operational company ČEPRO, a.s. The analytical part describes implementation of communicational instruments in the company. (external communication, internal communication, crisis communication and communication during the new product implementation) The proposal part recommends appropriate elements for efficient communication within the current communication system in the company.