Title: Marketing communication of the betting agency Sazkabet Objectives: The main goal of this thesis is to design a marketing communication, that will help to retain existing customers and to address new ones who belong to target group. Methods: There were used qualittative methods in this thesis. Specifically, there were three semi-structured interviews with employees of the betting office Sazkabet, who work with individual marketing tools. An analysis of texts, documents, websites and social media was also used. Results: The analysis found that the betting agency Sazkabet does not use all marketing tools as effectively as it could. I suggest to the company specific improvements in advertising, sales promotion, digital marketing, influence marketing and sponsorship. Likewise, I recommend a plan for the use of individual marketing instruments for 2021 Keywords: Marketing communication mix, odds betting, hazard, Sazka a.s.

This thesis deals with the analysis of actual situation in the sphere of online betting and implements the web system for the support of activities which are connected to it. The first part of the thesis describes the procedures of obtaining all the needed information and requirements for the target group of users. Subsequently after using this acquired knowledge the new system is designed with the help of the object-orientated programming. At the end the result is the new designed system which is implemented by modern web tools in the leading position with the popular frameworks.

In context of czech membership in the Europen Union we always discuss the question if the acceptance of the euro as official currency is for our country and czech companies beneficial or not. The aim of this thesis is to describe microeconomic benefits of join the euro for company TECHO, a.s. that I have been working for over two years. TECHO, a.s. is an important provider of comprehensive services for the furnishing of commercial interiors in the Czech republic and its products are available on three continents -- Europe, Asia and Africa. Because of this fact is the question of acceptance or non-acceptance of the euro for this company very important and actual. The method of research is the analysis of exchange rates that I apply on economic results of the firm for years 2005-2009. The analysis should answer the question if the acceptance of the euro is for the firm TECHO, a.s. profitable or not.

The main objective of this thesis is to examine in detail the area of exchange differences in accordance to czech generally accepted accounting principles, in accordance with International Financial Reporting Standards IFRS/IAS and in accordance with Generally Accepted Accounting Principles US GAAP. Initially, the thesis describes the general definition of foreign currency accounts. Then follows the accounting of exchange differences according to czech accepted accounting principles, including the choice of exchange rate specified for the translation of foreign currency statements. The other part of this thesis is focused on exchange differences in accordance with IFRS. Very close accounting approach is US GAAP, whose view of exchange differences describes another part. Finally, I deal with comparing all three accounting systems with emphasis on their differences in exchange differences.

Master's Thesis deals with currency risk influence on particular bussiness company. The target is based on suggestion of particular measures for risk hedging. Information is gained directly from accounting and from the author's knowledge about the company. Influence of risk is studied primarily separately in relation with gross frofit a nd then in relation with net profit of the firm. Suggestions for currency risk hedging come from the requirements of shareholders, who expect the maximal elimination of the currency risks. For currency risk management were proposed two variants: currency swap and Bull Spread option strategy, which were then theoreticaly rated.

Thesis "The use of currency futures in the business in terms of CR" deals with financial derivatives. Defines the various types of derivatives, their history and development of currency futures and forward contracts in the CR and in the world. Another part is devoted to the use of currency futures and forwards in the business in the Czech Republic. The thesis is to evaluate the evolution of exchange rates EUR/CZK and USD/CZK.

This dissertation evaluates development of exchange rates and its specific effects on STAP company a.s. The aim of this paper is to present the events that have had influence on the development of the exchange rate between Euro and Czech Crown and precautionary measures taken by STAP a.s. to prevent related risks. The first part comprises a summary of events that had a significant impact on the exchange rate development; the risks created by these events and methods devised to prevent these risks. The second part evaluates the specific financial derivatives used by STAP a.s. and their impact. Finally the recommendation is made for the future more effective usage of the financial instruments.

My thesis was designed to further assess the impacts of introduction of the euro in Czech Republic on exporters with a closer focus on foreign currency risk and the possibility of its elimination.

This diploma paper describes the process of managing of exchange rate risk in an export company. At the beginning of the work there is short overview of the basic concepts of the exchange rate theory. The next part is focused on the determination of the exchange rate and on the basic methods of exchange rate prediction -- fundamental, technical and psychological analyses. These chapters are followed by the next steps in the process of the exchange rate risk managing with a view to the analyses of the firm's exchange exposition (especially to its quantification) and to instruments used to exchange rate hedging (especially to currency derivatives). In the end of the diploma paper there is a brief summary of development of the financial crises 2008/09 with reference to its influence on the exchange rate of the Czech crown to Euro.

This thesis is focused on elimination of exchange rate risks as well as on possible ways how to ensure the risk, considering actuall situation in the Czech republic and expansive economical crisis in the year 2009. Mentioned is an overview of possible financial derivates and methods how to adapt them to export-oriented company. The work also includes an outline of a question how far the situation would be changed after launching euro.