Web analysis is important task in web portals development. Web measurement can answer to many questions related to user activity. Web analytics is the study of whether the web site is meeting its diverse goals. Just as important, it is the presentation of the results to the various divisions of the company in a comprehensible format. The core of the web analytical system is built on traditional decision support technologies that are focused specifically on capturing, analyzing and reporting on web visitor data. In this work analyzed methods ant technologies required for web portal analysis system design. This paper compares possible data gathering sources and methods for reports creation. There is offered conceptual design of analysis system using hybrid data collection sources. System realization is used in KTU Computer Cathedral activity.