The present study examined whether a relationship exists between level of rigidity and prejudicial attitudes and whether prejudiced attitudes could be modified as a function of exposure to a competent black model. It was predicted that individuals with a high level of rigidity would display more racial prejudice than low-rigid individuals and that individuals with a low level of rigidity would demonstrate less prejudice than high-rigid individuals after exposure to a competent model. After exposure to a competent model, a significant main effect for rigidity was found which indicated that low-rigid individuals became less prejudiced than high-rigid individuals,