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Jazyková analýza Skopského apoštolu / The linguistic analysis of The Apostle of SkopjePilát, Štefan January 2014 (has links)
The linguistic analysis of The Apostle of Skopje Štefan Pilát The Apostle of Skopje (Skop) is a Macedonian Church Slavonic manuscript, which contains a short Praxapostle. The scribal inscription on the last page places its compilation to the city of Skopje in the year 1313 thus allowing for its inclusion among the north-Macedonian texts. The goal of the present thesis was to evaluate its paleographic, orthographic and phonological characteristics and its morphological and syntactic peculiarities. The established facts were then compared with other north-Macedonian manuscripts and writing traditions of the Ochrid, Preslav, Tarnovo and Raška schools. Another aim was to evaluate how much could the reception of individual scribal norms be impacted by the north-Macedonian dialect and identify the dialect elements of Skop. On this account, I conclude that Skop, while belonging to the circle of north-Macedonian manuscripts and reflecting rather evident influence of the local dialect, remains conservative, especially from the perspective of paleography, orthography and phonology, a feature typical of the older tradition of the Ochrid School. In the Apostle pericopes, Skop however rather consequently receives the standardized use of the full scope of the iotified vowels, which is the norm most probably taken...
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Analysis of the Spirits Market and Potencial Implications for Marketing Strategy in Macedonia / Analyses of the Spirits Market and Possible Implications for Marketing Strategy in MacedoniaAntovska, Stojna January 2010 (has links)
Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel comparisons between specifics in different spirits markets in the world and the spirits industry in Macedonia. Working in the spirits market industry requires careful execution of the company's strategies and policies, while respecting all the legislation procedures. That is why when entering the spirits market; a good and essential analysis is necessary.
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