Zugl.: Berlin, Freie University, Habil.-Schr.

Thesis (M.S.)--Ohio University, June, 1997. / Title from PDF t.p.

Media channels play an important role in the flow, construction, and curation of knowledge in software development. Understanding how developers use media channels is key to improving developer practices and supporting channel evolution. In this thesis, I investigate the way developers use media channels to curate knowledge within the R software development community. By applying a case study methodology consisting of mining archival data and survey methods, I investigate the R community on Stack Overflow and the R-help mailing list, using a qualitative approach. The findings reveal that Stack Overflow and mailing lists foster knowledge co-construction differently---crowd-sourced and participatory respectively. Furthermore, developers use actively both channels to optimize knowledge exchange and curation. My thesis contributes to the understanding of knowledge curation by developer communities, and describes a model for a systematic comparison of two or more media channels, within a community of practice. This model allows knowledge categorization and can be used in future studies to explore knowledge flow within multiple media channels. Moreover, based on my observations in conjunction with the survey data analysis, I extracted a set of recommendations to assist practitioners in the use of multiple Question and Answer (Q&A) channels. / Graduate

Ao abordar as relações entre selos postais e história, a literatura filatélica ocupa-se, fundamentalmente, em situar a origem do moderno mecanismo tarifário dos correios, atendo-se também a outros detalhes técnicos como a evolução dos métodos de impressão e das características gráficas. Quanto ao simbolismo exibido nas estampas, é corrente a idéia segundo a qual os selos narram a História do país emissor por registrarem seus principais personagens, eventos e tradições, avaliação que transcende o meio filatélico e pode ser considerada de senso comum. Esta dissertação adota a perspectiva de análise sugerida pelo historiador britânico Eric Hobsbawn, que considera os selos postais um dos principais suportes materiais de que dispõe o Estado moderno para promover a massificação das tradições nacionais e, como tal, um indício privilegiado para se compreender as estratégias de elaboração da história oficial. Embora coloque o selo postal brasileiro em perspectiva cronológica ampla, para apreender-lhe a trajetória enquanto linguagem, a pesquisa privilegia o contexto em torno da transformação dos Correios em empresa pública pelo governo militar, em 1969. Um dos destacados aspectos da modernização da instituição foi transformação do selo postal brasileiro, cuja emissão foi reestruturada em termos qualitativos e quantitativos durante a década de 70, política complementada pela divulgação e incentivo à prática da filatelia. Nos selos emitidos a partir de então, observa-se a ampliação das matrizes de representação no que diz respeito à historicidade: além do usual registro da História tradicional, passam a compor o índice filatélico outras representações do passado, como a cultura popular e o folclore, além da propaganda das realizações governamentais, que remete ao futuro afinal tornado presente pelo governo militar. / When approaching the relations between mailing stamps and History, the philatelical literature has mainly dealt with pointing out the origins of the post offices modern tariff mechanisms, and has also payed attention to other technical details like the printing methods evolution and the graphic features. Concerning to the symbolism shown in the pictures, it’s usual the idea that the stamps narrate the country’s History, due the fact they register the country’s main characters, events and traditions. This valuation exceeds the philatelical milieu and can be considered as the common sense. This paper adopts the analysis perspective suggested by the British historian Eric Hobsbawn, who considers mailing stamps as one of the main material basis the modern State has to promote the national traditions massification. Therefore, it’s a privileged sign to understand the official History elaboration strategies. Although we place the Brazillian mailing stamps in a broad chronological perspective, to grasp its path as a language, this work privileged the context around the Correios transformation in a public company, by the military government in 1969. One of the emphazided features of the institution modernization was the Brazilian mailing stamps transformation, of which emission was reestructered in qualitatives and quantitatives terms during the 70’s. This policy was complemented by the spreading and incentive to the philatelical practice. On the stamps printed from that moment on, it’s possible to observe the enlargement of the matrices representation concerning to the historicity: beyond the usual register of the traditional History, other representations about the past started to compose the philatelical index, like the popular culture and the folklore; besides the government propaganda showing Brazil as a powerful country, announcing a future that had finally become present.

Hašková, G., Trenz, O., Using internet marketing tools in the online shop. Diploma thesis. Brno: Mendel University, 2015. This diploma thesis deals with internet marketing and practical using internet marketing tools. It includes keyword analysis, PPC advertising, e-mailing and Facebook marketing. The aim of this thesis is increasing sales of the specific online shop.

The main objective is evaluation of Hotel SwissHouse's marketing communication. Based on analysis suggest improvements for marketing communication.Theoretical part contains publications which provide an overview of marketing communication. Additionally thesis contains SwissHouse details based on observation and survey, organizational structure and services provided by the hotel. Practical focuses on the communications of the hotel SwissHouse based on observation and questioners survey. The main goal is to evaluate efficiency of marketing communication listening to the form of reviews, complaints, inquiries. Thesis also concerns with the modern communications technologies: Facebook, direct mailing.The thesis proposes improvements for marketing communication of SwissHotel: the newsletter proposal, link building, marketing research in collaboration with local school, responses on reviews, records of complaints and improving Facebook profile. Thesis also proposes improvements of marketing communication and new communication channels. Therewithal thesis serves as a source of information for the hotel management to enable better response on the customer's demand.

The thesis is focused on online marketing communication tools and their effectiveness. The theoretical part focuses on the basics of online marketing and especially to the summary and characteristics of the various tools of online marketing. Those are further described their main advantages and possibilities. The practical part presents selected anonymous company for which the individual tools analyzed. Analyzed are mainly paid channels used by the company to promote its services in the period from the perspective of visitor behavior on the site and in terms of effectiveness of individual channels. Evaluation is done by monitoring key indicators using web analytics Google Analytics. The aim of the thesis is to evaluate the effectiveness of online marketing tools selected companies. Partial order is based on the analyzed data to proposing possible changes and other recommendations in this area.

Ao abordar as relações entre selos postais e história, a literatura filatélica ocupa-se, fundamentalmente, em situar a origem do moderno mecanismo tarifário dos correios, atendo-se também a outros detalhes técnicos como a evolução dos métodos de impressão e das características gráficas. Quanto ao simbolismo exibido nas estampas, é corrente a idéia segundo a qual os selos narram a História do país emissor por registrarem seus principais personagens, eventos e tradições, avaliação que transcende o meio filatélico e pode ser considerada de senso comum. Esta dissertação adota a perspectiva de análise sugerida pelo historiador britânico Eric Hobsbawn, que considera os selos postais um dos principais suportes materiais de que dispõe o Estado moderno para promover a massificação das tradições nacionais e, como tal, um indício privilegiado para se compreender as estratégias de elaboração da história oficial. Embora coloque o selo postal brasileiro em perspectiva cronológica ampla, para apreender-lhe a trajetória enquanto linguagem, a pesquisa privilegia o contexto em torno da transformação dos Correios em empresa pública pelo governo militar, em 1969. Um dos destacados aspectos da modernização da instituição foi transformação do selo postal brasileiro, cuja emissão foi reestruturada em termos qualitativos e quantitativos durante a década de 70, política complementada pela divulgação e incentivo à prática da filatelia. Nos selos emitidos a partir de então, observa-se a ampliação das matrizes de representação no que diz respeito à historicidade: além do usual registro da História tradicional, passam a compor o índice filatélico outras representações do passado, como a cultura popular e o folclore, além da propaganda das realizações governamentais, que remete ao futuro afinal tornado presente pelo governo militar. / When approaching the relations between mailing stamps and History, the philatelical literature has mainly dealt with pointing out the origins of the post offices modern tariff mechanisms, and has also payed attention to other technical details like the printing methods evolution and the graphic features. Concerning to the symbolism shown in the pictures, it’s usual the idea that the stamps narrate the country’s History, due the fact they register the country’s main characters, events and traditions. This valuation exceeds the philatelical milieu and can be considered as the common sense. This paper adopts the analysis perspective suggested by the British historian Eric Hobsbawn, who considers mailing stamps as one of the main material basis the modern State has to promote the national traditions massification. Therefore, it’s a privileged sign to understand the official History elaboration strategies. Although we place the Brazillian mailing stamps in a broad chronological perspective, to grasp its path as a language, this work privileged the context around the Correios transformation in a public company, by the military government in 1969. One of the emphazided features of the institution modernization was the Brazilian mailing stamps transformation, of which emission was reestructered in qualitatives and quantitatives terms during the 70’s. This policy was complemented by the spreading and incentive to the philatelical practice. On the stamps printed from that moment on, it’s possible to observe the enlargement of the matrices representation concerning to the historicity: beyond the usual register of the traditional History, other representations about the past started to compose the philatelical index, like the popular culture and the folklore; besides the government propaganda showing Brazil as a powerful country, announcing a future that had finally become present.

The objective of the study was to analyse selected e-mail (newsletter) campaigns to show what kind of information companies share in their campaigns, what is the optimal frequency of mailings and how is this form of marketing communication perceived by the recipients. This objective was achieved using two methods: Firstly, newsletters from selected companies were collected and analysed as to their content, frequency and other specific features. Secondly, a questionnaire was administered to mailing recipients. The results obtained using the above methodology show that campaign recipients currently tend to perceive newsletters negatively and there are specific negative elements that deter recipients.

This master thesis deals with the issue of online promotion for a particular group of online shops. The first part deals with the clarification of concepts that are closely related to the given issue. The second part analyzes the current promotion of internet shops. In the design section there are several sub-proposals that lead to the improvement of e-shop promotion.