Whilst several studies acknowledge the role of gender norms and structures in environmental research, little attention is paid to the explicit influence of men and masculinities in pro-environmental behavior. Additionally, research concerning this man-environment nexus is almost nonexistent in the context of the Global South. This thesis aims to address this research gap by analyzing the influence of hegemonic masculinity norms on the attitudes of male university students in Rabat, Morocco to engage in pro-environmental behavior. The research is conducted by qualitative semi-structured focus group interviews with 15 male university students in Rabat during May and June 2023, with a theoretical framework drawing upon Martin Hultman and Paul M. Pulé’s theoretical efforts of Ecological Masculinities. The findings suggest that the contextual hegemonic masculinity norms socialize the respondents into internalizing a myopic approach to engaging in pro-environmental behavior; materializing into either anti-environmental attitudes or, more prominently, techno-scientific solutionist attitudes. Relatedly, the respondents dismiss engaging in the individual pro-environmental behaviors considered feminine in order to avoid judgements, social exclusion and demasculinization. The thesis concludes by delineating the importance of including men and multiple masculinities in environmental research, especially as men can be considered the gatekeepers to transformative climate change adaptation and mitigation.