In the introduction, this dissertation about "Psychology of an investor on the Forex market" introduces to the reader the prerequisites for trading on the foreign exchange market. On a theoretical level, it deals mostly with fundamental, technical as well as psychological analysis of prediction of development of exchange rates on the Foreign Exchange Market. Theoretical part also includes an outline of basic criteria for choosing a Forex broker and introduction of a trading platform. Practical part of the dissertation focuses on comparing and choosing a broker, plus the process for opening a real trading account; creating a trading plan and strategy, which will be used to apply different tools and indicators of technical analysis of inter-day trading of EUR/USD pair. In the conclusion, trading system created by myself is evaluated and psychological phenomenon affecting investors' decision-making during real Forex trading. This dissertation deals only with Spot Forex market, because trading through FX brokers is done on the Spot market.

The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifically speed-reading market in Germany and a German customer are analyzed. Based on the analyses, the market entry mode of the company is suggested, followed by the evaluation of the previously defined hypotheses regarding a German customer and a product, and, lastly, the next steps which the company should execute are proposed.

This Master's thesis deals with analysis of chocolate confectionery market in the United Kingdom. The methodology used to bring a complex picture about the main trends is retail scan data analysis accompanied by consumer panel and consumer research. As a result, this work provides a detailed mapping of chocolate confectionery market environment and elaborates a set of recommendations for marketing orientation.

The master's thesis deals with the issue of business plan for a start-up company. The theoretical part explains the business plan in terms of its content requirements and its role in business, discusses the principles of creating a business plan and describes its structure. After the initial characterization of business opportunities, the practical part presents mission and vision statements, including company's strategy, introduces readers to results of a strategic analysis and presents a marketing strategy. Based on financial planning the business plan also evaluates economic efficiency and pays attention to potential risks.

Goal of this master's thesis is to analyse offer and consumer behaviour on men's grooming market in Czech republic with primary focus on the men's skin care subcategory. Considering the analysis of consumer behaviour the main aim is to discover main motivations linked with usage and refusal of men's skin care products and verification of defined hypothesis. First part of this thesis contains explanation of theoretical terms, history of men's grooming, characterization of global and european men's grooming market. Second part of the thesis focuses on men's grooming market in Czech republic. First, general characteristic of the market is provided and then the offer on the czech market with men's skin care is analysed. In the final part consumer behaviour is examined. For this cause secondary and primary sources were used including the MML-TGI database and questionnaire.

The goal of this diploma thesis is determination of the value of the company Fatra a.s. to the date 30. 4. 2015. First, the strategic analysis was performed, after that financial analysis and SWOT analysis were done. On the base of the previous parts, generators of the value were described. The generators were used to create the financial plan for the period 2014 - 2018. Valuation methods calculated in the thesis are DCF in FCFF form, DCF in EVA form and method of comparable companies. At the end of the thesis, there is a discussion about the most appropriate valuation method for this particular case.

This diploma thesis on „Apartment rent and the influencing factors in the village of Kyjov “ aims to analyze and to compare housing costs of advertised flats in Kyjov area. Its objective is to examine the factors responsible for shaping the costs of private housing. Found data has been classified into following categories (1+1 a 1+kk, 2+1 a 2+kk, 3+1 a 3+kk). There is a map available for each category where particular flats are recorded according to the amount of housing charges.

The diploma thesis describes a rental market in selected localities of the city of Brno. It finds out how a rent is changing according to a location equipment and size of an apartment. The thesis acquires information about a flats from market analysis. These data are then divided into disposition categories 1+1, 1+kk, 2+1, 2+kk, 3+1, 3+kk and so on, then the data are recorded into a price map with the same rental amount per m2 of floor space and then evaluated.

The subject of this diploma thesis is the elaboration of a project proposal for the intro-duction of new production in the company, including placing manufactured products on the market. Beyond the theoretical bases, the fully designed proposal is preceded by an adequate market analysis and an analysis of the selected company which the project is being prepared for. The project management methodology, namely the IPMA standard, was used to build the concept of the new production.

Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť.