<p dir="ltr">Studying ZARA provides valuable insights into the marketing communication strategies employed by a highly successful fashion brand. ZARA's innovative business model, which prioritizes speed, affordability, and fast fashion line turnaround, has disrupted the traditional fashion industry and created a new paradigm for fast fashion. The company's ability to rapidly create and distribute affordable, trendy clothing has made it one of the most popular fashion brands globally.</p><p dir="ltr">Analyzing ZARA's success in marketing and communicating with customers, as well as its ability to stay ahead of fashion trends, can inform and inspire other fashion brands seeking to improve their market position. I collect and analyze data from a variety of sources, including applying the marketing mix 4Ps and 4Cs and using ZARA's FB posts as a sample to understand its social media communication strategies. The study aims to identify how these key factors contribute to ZARA's success in marketing and customer communication.</p><p dir="ltr">ZARA's marketing communication strategies emphasize customer-centricity and responsiveness to changing fashion trends, and the effective use of social media marketing. By staying closely connected to its customers' needs and desires, ZARA can rapidly create new products and styles that resonate with its target market. Furthermore, the company's effective use of social media platforms, such as Facebook, has helped to create a strong brand identity and a loyal customer base.</p><p dir="ltr">Overall, the study of ZARA's marketing communication strategies provides useful insights into marketing performance and what works in the fast-paced world of fast fashion. By emphasizing customer-centricity, responsiveness to changing fashion trends, and the effective use of social media marketing, fashion brands can create strong brand identities and connect with customers in meaningful ways.</p>

This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. The data is collected from 24 semi-structured interviews with managers in University of Gävle, managers and students in Zhuhai College of Jilin University and Kede College of Capital Normal University. The study finds out that traditional media advertising, online advertising, and public relations and publicity are effective for both students and managers. However, direct communication is particularly effective for managers, while place advertising is especially useful for students. Content about education and country-of -origin are useful for both students and managers. The study provides suggestions about each marketing communication channel and content, and the integrated marketing communication strategy for higher education institution to do marketing communication in China. Therefore, it can serve as a useful reference when making marketing communication strategy for the future higher education institutions cooperation between Sweden or other countries and China.