Thesis (doctoral)--State University of New York at Stony Brook, 2001.

Charles University Faculty of Pharmacy in Hradec Králové Department of Social and Clinical Pharmacy Candidate: Lucie Šťávová Supervisor: PharmDr. Jan Kostřiba, Ph.D. Title of diploma thesis: Advertising in Pharmacy The theoretical part of this diploma thesis discusses the problematics of marketing, defines basic terms and specific characteristics of marketing in pharmacy. The next chapter defines basic terms related to the marketing of medicines, discusses its history and current legislation. The last chapter discusses the problematics of internet pharmacies and home delivery of pharmaceuticals. The practical part consists of three chapters. The first one analyzes the printed advertising materials commonly available in pharmacies with the aim to detect possible violation of current legislation. The second chapter analyzes the availability of loyalty programs in pharmacies in Hradec Králové and its terms and conditions. The third chapter analyzes web pages and online presentation of pharmacies in Hradec Králové as well as the availability of home delivery of pharmaceuticals in these pharmacies. According to results, in printed advertising materials of pharmacies the law is frequently being violated, loyalty programs are commonly available in most pharmacies and on the other hand home delivery of...

Title: The business plan - Establishment of Power Plate studio Objectives: The main objective of this thesis is to elaborate a complete business plan to start and open a new Power Plate studio in Prague 3, concretely in Sport Centre Olšanka. Determine whether the implementation of the business plan feasible and whether the studio can be competitive. A sub-goal is a financial plan and determine recovery of investment. Methods: In undertalking this thesis I used a varienty of techniques. These included the researching of specialized publications, data analysis method, there subsequent deduction, observation method and the method of controlled interview. The first part of this work, theoretical basis, deals with the explanation of basic concepts related to creating a business plan. It uses available analytical methods for the creation and analysis of the business plan. Secondly, the analysis of the business environment is applied by analytical procedures for the analysis of company environment, analysis of internal company factors, analysis of internal resources and capabilities of the company. In the third part, the custom solutions business plan, is applied using elementary method of financial analysis. It also proposes a marketing plan, which will be applied in the formation and activities of...

The goal of my diploma thesis is to suggest new marketing strategy to company known for providing language courses abroad. The theoretical part involves a situational analysis of the internal and external environment of the company and the resulting outputs forming a SWOT analysis. The analysis of competition, organizational structure, human resources, product portfolio, pricing policy and communication are also included.

The master s thesis is focused on the development of business activities of company Penerini s.r.o., whose main activity is the production and sale of fresh roasted coffee. Main goals of comapny are increasing coffee production, developing the market, building a strong brand, and finding new customers. The master s thesis contains an analysis of the current situation and market environment. The financial analysis will assess the benefits of the investment. At the end , a new business model will be created.

Thesis (Ph. D.)--Duke University, 1990. / Vita. Includes bibliographical references (leaves [1]-14, 2nd group).

The aim of this dissertation is to propose measures that will strengthen the competitiveness of VBC CZECH, s.r.o. company providing telecommunications services. At first the company itself is analyzed, and then the external and internal environment of a company. On the basics of results, the measures are being suggested, that should increase business competitiveness and strengthen its position in the market for telecommunications services.

The thesis is devoted to product range analysis of Opel Southeast Europe LLC. This paper is focused on Czech and Slovak market. In the first part, author starts with theoretical base, which is followed by a practical part. The next part includes a description of company, analysis of micro and macro environment through Porter's five forces analysis and PESTEL analysis. There is also a description of various Opel models, which are further analyzed in terms of competitive comparison, segment analysis, in which models are offered and price comparison. This part is followed by a summary of major findings arising from analysis of the company's range. At the end of the practical part there is a brief proposal to locate offers that could help increase sales on mentioned markets.

The objective of this thesis is to review market activity of dermo-cosmetic studio care4you and to design marketing conception with regard to approaching brand expansion to another country seats within Slovak republic territory. Thesis is divided into 3 parts. First part is focused on explanation of basic theoretical concepts of marketing strategy creation of a company that provides services. Second part is dedicated to introduction of care4you company, analysis of micro and macro environment effect on company and also what communication strategy of company has been like so far and rating of research outputs and also attitude and opinion statement of current and potential customers of care4you. Design of marketing strategy attributes and action plan of dermo-cosmetic studio care4you for 2016 year is the content of last part.

This master´s thesis applies to identifying and rating risks connected to competitiveness of Kellys bicycles company that operates in the area of constructing and selling bicycles. Theoretical basis consists of scientific knowledge from marketing, market, risk analysis and rating. Analytical part consists of company introduction, analysation of company´s external environment and analysation of activities related with marketing. Last part of this thesis is focused on offers in minimasing risks of company´s activities.