The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.

Diplomová práce analyzuje vnější a vnitřní prostředi vybrané společnosti a současný stav marketingových aktivit ve vybrané společnosti. Obsahuje návrh marketingových aktivit, které povedou ke zvýšení kokurenceschopnosti dané firmy.

Master's thesis contains proposals for improvement of communication mix by entrepreneurial subject Mgr. Lumír Bednařík that is engaged in selling woodworking tools, wooden derivatives, plastics and light alloys. Thesis is supposed to be a basis for implementation of effective communication mix which contains proposals and recommendations whose objective is to strengthen relations with current customers and finding new ones. Execution of these proposals should lead to growth of businessman’s profit.

1 ABSTRACT The diploma theses deals with marketing in practice of social services. Marketing brings positive effects in the field of client, personal and material-technical capacities to some organisations. This can bring financial as well as nonfinancial profit together with bigger independence from donors who provide means of running of social services. Theses will help to solve problems of some social services managers who don't care about marketing in the organisation sufficiently. The object of this theses is to choose marketing goals and strategies of their obtainment on the basis of marketing macromedium and site analysis of organisation and insert them into the marketing plan in the particular social service, which moves in the competitive setting of other social services. The theses output is marketing plan of social service. Key words: marketing, social service, competition, marketing plan, site analysis, management

The diploma paper is in early part mainly focus on marketing, marketing research and possibility of marketing development in the field. During theoretical part thesis is working with specific problems of marketing in spa and hotel industry. Following chapter is talking mainly about charakteristic of specific spa hotel, its desciption, effects of environment, marketing strategy and competition analysis. Point of primary resaearch is analysis of customer satisfaciton survey during years 2008-2009 and comparing results with data form survey in 2004-2007. Base of this research, the last part of paper is suggesting several solutions in order to increase of parity of the spa hotel in upcomming years.

This master´s thesis deals with a problematic of situation on the czech market with consumer´s goods. Especially position of the czech retail chain called Konzum Ústí nad Orlicí, which belong to Association of czech and moravian retail chains. In the thesis I analyse present situation on the czech market with the goods and occupy with future trends. Its consider on the business policy of Konzum, their success and effect. I concentrate myself on the results, which are realized by research made by copany Incoma, to improve the situation and position of the Konzum and Association of czech and moravian retail chains in the keen competition on the czech market because of the foreign retail chains.

Purpose of this Master's thesis is to develop the way how to create marketing strategy for the new company's Internet portal, which provides booking services. Work contains current situation analysis for external and internal surroundings of booking systems. Based on made analysis are developed new ways and recommendations for further process to Internet portal promotion and gain new users.

The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed the next activities that will help to increase client satisfaction and to improve competitive advantage of the company.

多年來，台灣報業穩定的市場生態，於2003年5月《蘋果日報》正式創刊後，進入了一個全新的階段。《蘋果日報》是台灣首次以零售通路為主體，成功打開長期由三報所壟斷的市場通路，全新的版面風格及大膽的報導角度，不僅帶給本地讀者新的閱讀感受，更進一步促成台灣本土報業生態的重組，在《蘋果日報》的衝擊之下，台灣傳統報業所面臨的挑戰，除了同業之間的競爭，更可怕的是本土報業整體市場的萎縮。《蘋果日報》加入台灣當地讀者的資訊取得通路，憑藉本身強大的產品競爭力，對台灣本地的報業市場造成了嚴重的威脅。 / 有鑑於此，本研究將《蘋果日報》發行後的市場稱為台灣報業的「新競爭時代」，針對六位具有代表性的資深報紙從業人員，分別從市場環境、通路型態、通路控制、業務推廣策略以及報業未來挑戰等觀點，進行深度訪談，同時結合研究者親身參與觀察所蒐集的資料，以行銷學4P中的行銷通路（place）作為主軸，研究新競爭時代，台中地區四家主要報紙行銷通路的型態與作為，並分析未來所能採取的行銷策略。 / In the recent years, the stable marketing ecology of newspaper industry in Taiwan entered a brand new stage with the publication of APPLE DAILY in May, 2003. By the way of retails, APPLE DAILY succeeded to break the marketing channel which monopolized by three newspapers for a long time. Its brand new layout and content not only brought lots of fun to local readers but caused the reorganization of newspaper industry in Taiwan. Under the impact of APPLE DAILY, the newspaper industry faced the competition from the same business. Moreover, the whole market became atrophy. It had posed serious threat to the newspaper industry.Therefore, the market was called “the new competition age of newspaper industry” in the thesis. In view of six representative senior newspaper jobholders, the researcher will carry on the depth interview separately from marketing environment, channel state, channel control, promotion strategy as well as the future challenge of newspaper industry and so on. Simultaneously, the researcher would unify the information collected by his participation and observation. The thesis would take the “Place” in 4P of Marketing Theories for the main axle to study the marketing channel state and conducts taken by the four newspaper agents in Taichung. Finally, the thesis constructed the marketing strategy which would be able to adopt in the future.

The aim of the thesis is to evaluate the current situation of selected organizations and to propose a strategy to strengthen its competitiveness. In this work, an analysis of internal and external environment. The last part was the SWOT analysis, which in turn came from the strategy that company should follow.