NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

Search results

Showing 1 to 2 of 2 (0.086 seconds)
1

College Football Revival: Analyzing a Commuter School’s Marketing Efforts and How They Impact Key Stakeholders

Christiansen, L. A., Greene, Amanda, Jones, Charles W. 01 October 2018 (has links)
No description available.
marketing efforts
schools
Marketing
Sports Management
2

College Football Revival: Analyzing the Impact of Marketing Efforts on Key Stakeholders at a Division I FCS Commuter School

Christiansen, Lucas A., Greene, Amanda E., Jones, Charles W. 01 January 2019 (has links)
The current study examined the impact of a recently restarted football program and a new on-campus stadium on the alumni and students of a Division I FCS commuter school. Results showed that alumni felt more connected to the university because of the new football program, they were more satisfied with their overall game-day experience, and the new football stadium was more likely to increase their game attendance when compared to students. Supplementary analysis highlights key differences in how each group rated individual elements of the game-day experience and the mediums used by each group for obtaining team-related information.
Marketing
Sports Management

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