Thesis (doctoral)--Helsinki University of Technology, 2003. / Title from PDF title page (viewed on Jan. 9, 2007). Includes bibliographical references (p. 239-256). Also issued in print.

Using the strategic planning of market orientation as the foundation, this study investigates how to increase local industry economic value. First, the theory of marketing place will be provided to understand the essences for marketing place. Then analyze and induct it in the primary consideration of regional construction and regional economic development. Part II integrates the idea of strategic planning and the concept of local development in order to understand the application value of the future local development; in addition, the strategic planning of market orientation is mainly adopted in strategic planning to investigate the relations of overall development of local resources. Finally, the general situation and the development term analysis of Yen-chao Hsiang, Kaohsiung Hsien was illustrated to explore the drawing up of developing objective and marketing place strategies of Yen-chao Hsiang and control and evaluate the operation of the whole strategy. The main contents consist of the making of developing objective of Yen-chao Hsiang, regional marketing strategies and planning of Yen-chao Hsiang, and drawing up and control and evaluation of executing design. In order to define the developing function, the subsequent objective, subject, strategies, and idea, this study analyzes the interior and exterior environment of Yen-chao Hsiang through SWOT analysis. SWOT analysis is performed to explore strengths and weaknesses of the interior environment and opportunities and threats of the exterior environment of Yen-chao Hsiang, and to propose the objective, subject, strategy and idea to conform to the given strengths and opportunities and avoid weaknesses and possible threats of Yen-chao Hsiang for getting the most suitable developing direction and conceptual framework. In general, the purpose of this study intends to take the development of an area, especially to those areas (districts) which take industries, tourism development as their principal construction, as a ¡§merchandise,¡¨ with the theory and concept of a merchandise or industry promotion and with the consideration of market competition and orientation, we can investigate and map out the subject and strategy of its development. In Yen-chao Hsien, it is proved that a part of them are focused on three main objects as college teachers and students, new residents and citizens to be, in drawing up a contribution selling plan (4P). The study showed that to take the promotion of a city or district as an enterprise in the future and to consider its management and operation, actively to promote the strategy of marketing, will be an important point of consideration and style for the development of many places in Taiwan. Therefore, we suggest the future researchers to analyze and study the concept and theory of enterprise operation and management as well as market operation and competition deeply and firmly, and to combine them closely with local administrative managements, future industry development in every effort and to make discussions. Key words: marketing place, SWOT, sustainable development

¡§Marketing Places¡¨ is burgeoning and has become a popular issue nowadays. Also, the trend of Tourism Marketing has caused a great mass fervor from cities to cities in Taiwan. To attract consumers and gain their loyalty, the marketing strategy adopted to promote tourism resources should be lifted to a higher level, the establishment of the brand value by taking consumers¡¦ experience and emotion into serious concern and by firmly building up a dominant brand. With all of these, it will make great fame, loyalty, quality assurance and identification association comes along generally; furthermore, it will also help build up emotional relationship with consumers and create opportunities of continual consumption. The subject of this study is Pingtung County, which has changed its negative image of ¡§Gangsters¡¦ Hometown¡¨ into ¡§Touring County¡¨. The three purposes of this research are: to discuss the brand strategy of Marketing Places adopted by Pingtung County, to research on the image of tourism brand, and to investigate the dominant brand of the touring cities and counties. By analyzing the current marketing status, interviewing the governmental officials and studying questionnaires, I comprehend consumer cognition, analyze tourism brand content, and provide suggestions in the field of tourism city¡¦s brand management. The conclusion of this research can be stated summarily as follows: 1. Looking from the aspect of the product, landscapes, big fame, uniqueness, chief attractions, feature identification and associate foundation, marketing activities will enhance consumers¡¦ visiting frequency. 2. The prospect of the county government is to educate consumers to gain cognition, to fortify brand with the design having visual, auditory, conscious impact, to have concrete diversity that can help consumers associate their city with oceanic picture that is southern tropically exotic, free, leisure, romantic and endearing. 3. Brand uniqueness: nature, countryside, friendly, but antique, old-fashioned and medieval. 4. Individuality identification is approximately over 70%, and the ¡§nature and tranquility loving¡¨ is the highest. 5. The natural landscapes and friendliness provide the greatest satisfaction; however, traffic, city landscapes, and high price bring the most dissatisfaction. People who take themselves as the ocean lovers and desire to pursue tranquility are the biggest number of the dissatisfaction part. 6. Leading brand of the tourism cities and counties: Hwalien County is at the first place, and Pingtung County is the fourth. Pingtung County, however, is at the first place of the third brand, the recall responses are just after Hawlien County. This result shows Pingtung County¡¦s tourism brand image is extremely powerful. According to the research result, I propose the following suggestions: 1. The most attractive natural landscape, nevertheless, have the lowest satisfaction. This shows its attractive force is fading, which should be concerned. 2. To redesign customer positioning, market segmentation according to different touring factors, which can control the flow of tourists and protect natural landscapes from over destruction. 3. To improve the most attractive landscapes and to create tranquility will acquire incredibly effective result. 4. The creation of oceanic romance will enforce consumer value and benefit and satisfy consumers¡¦ wants. 5. The convenience of marine and air-fright transportation can educate and change the tourists¡¦ habit of transporting by cars, which will solve the traffic jams problem. 6. Keeping cultivating on culture and mental field of tourism industry, the traffic inconvenience will no longer be an excuse of no visiting. 7. Developing innovatively Pingtung¡¦s natural resources to form an industrial culture which can extend the strength of oceanic advantages and supply a high quality of touristic value and benefit.

Thesis (Ph.D.) - James Cook University, 2005. / Typescript (photocopy) Bibliography: leaves 369-375.

Thesis (Ph.D.(Tourism Management))--University of Pretoria, 2009. / Abstract in English. Includes bibliographical references.

Marketing has been part of everyday work in cultural institutions including museums since the end of the last century. Diploma paper is focused on the distribution (in the sense of marketing tool "Place") of museum services to the audience. The basics of museum marketing are outlined in the first theoretical part of the diploma paper. The second part is devoted to the role of distribution in museum marketing and to the analysis of new trends. This part is accompanied with the examples of best practices of everyday work of Czech and foreign museums. In the third part, the attention is focused on distribution of National Museum. First it describes its main insufficiency, afterwards it proposes the basic frame of distribution strategy for National Museum for the near future, when its main building will be closed down for reconstruction.

Over the last three decades, within the context of globalisation and intensified inter-urban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis attempts to understand the process of place marketing projects, and analyse how they were politically formed and what their actual effects were for residents. In addition, it develops a critical understanding of the evolution of urban place marketing projects from the political perspective in Gwangju, South Korea: the Gwangju Biennale, the Asian Culture Complex, the Dome Baseball Stadium, the Urban Folly, and the Gwangju Universiade 2015. Through a nation-wide Korean expert survey and a case study of Gwangju, this research shows that Korean place marketing shares common trends with Western cities as well as having some specifically Korean characteristics. In particular, it tries to reveal the evolving nature of Korean place marketing by employing a combination of multi-scalar and cultural politics approaches. The thesis concludes that some Korean cities such as Gwangju have moved toward neo-liberalisation by employing entrepreneurial strategies of place marketing.

Master thesis covers methods for creating marketing strategy proposal for internet agency that provides online marketing solutions – Freya creative s r.o. Thesis analyzes agency’s actual condition and competition. Result of this thesis is strategy proposal that covers target groups, product portfolio and agency promotion using modern online marketing tools such as social networks and blogs.

The Master’s thesis deals with the proposal of marketing strategy. Based on theoretical knowledge and analysis of contemporary conditions of the company, proposal of marketing strategy is developed. It is supposed to distinguish company position beside other companies and to get awareness of public. This leads to gaining new clients and as a result of achieving higher sales and profits.