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Experiential marketing exploring the dimensions, characteristics, and logic of firm-driven experiences /Lanier, Clinton D. January 2008 (has links)
Thesis (Ph.D.)--University of Nebraska-Lincoln, 2008. / Title from title screen (site viewed Oct. 31, 2008). PDF text: iii, 317 p. ; 2 Mb. UMI publication number: AAT 3307116. Includes bibliographical references. Also available in microfilm and microfiche formats.
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Market-driving behavior in emerging firms a study on market-driving behavior, its moderators and performance implications in German emerging technology ventures /Neuenburg, Jesko-Philipp. January 1900 (has links)
Diss.-- Aachen Univ., 2009. / Includes bibliographical references.
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A microanalytic new product adoption paradigm : a disaggregative evaluation of individual differences in the adoption of two technological products /Scott, Stanley V. January 1986 (has links)
Thesis (Ph. D.)--Ohio State University, 1986. / Includes bibliographical references (leaves 184-192). Available online via OhioLINK's ETD Center.
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Zakládání společné domácnosti u párů ve věku 18 až 35 letLinhartová, Lenka January 2011 (has links)
No description available.
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Towards an integral marketing research practice in the ontological and epistemological dimensions through the non-dualistic paradigm of realityHaydam, Norbert Emil January 2012 (has links)
Thesis (DTech(Marketing Management)--Cape Peninsula University of Technology, 2012 / Scientific social inquiry beholds four dimensions of research, namely the epistemological, the
ontological, the sociological, and the methodological dimension. Regardless of the approach taken,
the goal of any scientific social inquiry is to produce knowledge that is as close as possible to the
truth (implicitly or explicitly). Nonetheless, in ensuring that all scientific inquiry is truthful, it also has
to be objective as well as rational.The nature of reality as it manifested itself in the new quantum physics changed irrevocably the
dimensions of what constituted objectivity in science. Quantum physics, but more so the Heisenberg
Principle was so cataclysmic that it not only attacked one or two conclusions about Classical Physics,
but it completely replaced the very cornerstone and foundation on which the whole edifice of the
Newtonian reality was based. In short, the Heisenberg Principle was the realisation that the conscious
observer directly influenced what was being observed. In some mysterious fashion, the subject and
the object were intimately united. It held a monistic worldview by proclaiming only oneness, and
consequently relinquished the Cartesian dualism of the world.Hence, this research draws on the key postulate of oneness (monism) as put forward by quantum
mechanics and questions the objectiveness, rationality and truthfulness of scientific inquiry. It does so
by using a theoretical research design, i.e. a non-experimental conceptual historical inductive study.
Providing an overview of monistic philosophy, it concludes that all is mind and the physical dualistic
reality is a mere illusion. In reconciling the physical with the metaphysical worlds, the paper draws on
Ouspensky’s Space-time and Mind model. By analysing the so-called fifth dimension of space, the
research then proposes the inclusion of the Precognitive Research design, which augments the
existing research designs (exploratory, descriptive and causal), and will enable scientists to come
closer to truthful knowledge.
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The effect of multiple co-branding : an exploration through associative learning theoryLian, Xiaoxi 01 January 2010 (has links)
No description available.
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A comparative study of systems selling by industrial distributors /Hannaford, William J. January 1974 (has links)
No description available.
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The use of focus groups in exploratory research : the effects of group size, group type, acquaintanceship, and the moderator on response quantity and quality /Fern, Edward F. January 1979 (has links)
No description available.
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Investigating the effect of integrated product relevance on consumer response toward arts sponsorPoon, Tak Yau 01 January 2004 (has links)
No description available.
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Development of the fundamental lifestyle constructs in the Hong Kong context /Klintworth, Carene. January 1982 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1983.
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