The thesis deals with the analysis of the marketing mix of the development company V Invest CZ and in the use of marketing research verifies the knowledge of tag Invest CZ a.s. and projects of the company. The thesis is divided into a theoretical and analytical part. In the theoretical part the thesis deals with theories regarding the issue of marketing mix and marketing research in general. The analytical part of the work represents the company Invest CZ a.s., its approach to development projects, its history and realized projects. Furthermore, in the thesis deals with situational analysis company and marketing mix of individual projects of the company. In conclusion, the thesis presents the results of marketing research carried out to identify acquaintances tags in V Invest CZ a.s. and acquaintance of projects of the company, such as verification of the effectiveness of marketing, and in particular the communications mix.

The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow.

This master thesis deals with the marketing strategy creation in a specific company. The theoretical part of the thesis aims mostly on the marketing strategy creation process, from which a big part deals with the analytical work that has to be done. The practical part features the analysis of a particular company and in the marketing strategy creation - preparational phase. This company is a startup on the market but not on the field of corporational B2B where there is no easy to penetrate. Experienced programmers and salespeople are the competitive advantage unlike the new products and brand name on the market. The marketing strategy together with a business strategy should help together to accomplish the given goals.

The thesis "Marketing Strategy of the Božena Němcová Basic School in Dačice" deals with the utility of the application of marketing activities in elementary school. The work is divided into theoretical and practical part. Theoretical part deals with the general concept of marketing, marketing in the public sector, it is mentioned specifically in marketing and education and its specifics. Another chapter is devoted to marketing planning and marketing strategy that will ensure achievement of set objectives through marketing mix. In the practical part of the thesis there is applied the theoretical knowledge to a specific organization, at the elementary school Dačice, Bozena Nemcova 213, District of. Situational analysis is carried out of primary school performance, including current marketing activities. The results of the situational analysis is based on the SWOT analysis that reveals both strengths and weaknesses of the organization, but also new opportunities and threats There is made the selction of marketing strategy and formulated a proposal to amend the marketing mix.

This thesis deals with the marketing strategy of the Vitana company during the launch of the new product line Natur on the Czech market. Its goal is to provide suggestions to the marketing strategy in order to improve the current situation of the product line. Theoretical part discusses fundamental marketing terms that are necessary for understanding the practical part. Furthermore, the company history, product portfolio and the position of Vitana in the Czech food market are described. Crucial part is dedicated to the launch of Natur in the Czech Republic, analysis of its current situation and the research. In conclusion, the research results are presented along with the recommendations and suggestions for improving the current marketing strategy.

Thesis deals with identity and brand management of the brand Garnier, which belongs to the company's portfolio of L'Oréal. The aim is to show options, how to improve the loyalty of customers to this brand. In practical part is analysed the Garnier brand by the determination of its identity, marketing mix and SWOT analysis, which is afterwards used as a background for the primary research. The primary research has the goal to find out the image of the brand and the rate of customer's loyalty. In conclusion there are suggested the changes in Garnier's brand management.

The diploma thesis called Marketing Strategy of Penzion Integrity focuses on situation analysis of guesthous Penzion Integrity and suggestions for marketing strategy of the guesthouse. The thesis is devided into 5 parts. First chapter is focused on chracteristics of tourism and hospitality industry in CZE. Second chapter focuses on marketing of services, strategy and marketing research.Next, there is a guesthous charakteristics and situational analysis and the last part gives proposal for marketing strategy in 2013 orného penziónu, ako aj analýza konkurenčného

The aim of my final thesis is to explain important terms which the marketers should know while wanting to build the successful brand. I would like to outline terms as promotion, distribution, indentity and brand value. Furthermore I willfocus on terms such as marketing mix and its parts. The aim of the practical part is to present the firm SCA Packaging and to compare the theory with brand building of this firm.

Nowadays, if the company wants to sell its products, it is very important to have a good marketing and communication strategy. It is very similar when we talk about pharmaceutical market where the marketing specialists have to face many complications connected with the pharmaceutical restrictions, too. The goal of the thesis is to analyze the marketing strategy of the pharmaceutical product line. The part of the thesis is also the introduction of the pharmaceutical market, information about launch of the pharmaceutical products and specifics regarding the marketing of the pharmaceuticals. At the end of the thesis, there is recommendation how to improve the strategy, mainly based on own market research.

The aim of this thesis is to design a marketing strategy selected business company that operates on the market of outdoor clothing. The theoretical part deals with an introduction to marketing, marketing concept and the importance of brand. The practical part presents company in more detail, analyses market of outdoor clothing, customers and competitors. This information serves as a starting point for designing appropriate marketing strategy, which is elaborated into each element of the marketing mix at the end of this thesis.