The object of my thesis „Marketing strategy of a company“ is analyse of marketing strategy of firm Bábor Eurodance and marketing strategy suggestion for next period. The first part is divided into sections where various theoretic resources of marketing and processing of marketing strategy can be found. Second part is focused on firm Bábor Eurodance, mainly on its present marketing strategy, creation of subbases for new marketing strategy suggestion and third part includes proper subbase of this strategy.

This master’s thesis deal with proposal of activities improving competitiveness of company M-soft. This company is engaged in internet services and sales computer technology. Thesis examines the company, analyses environment of firm and marketing mix and proposes useful activities improving competitiveness of company witch will have exercise for her next development.

The diploma thesis focuses on a change of the hotel´s marketing mix to reachhigher competitiveness of the company. It compares theoretical knowledge with reality in the hotel, specifies suggestions and options, which leads to better effectivity in this branch and target region. The proposals come out of a competition analysis and customer´s demands based on questionnaires and SWOT analysis.

This master’s thesis deals with making marketing strategy for the MSC.Software Company that sells simulation software. This thesis analyzes the current marketing strategy of the company and proposes it’s more effective usage.

The Master thesis “Proposal of Communication mix of Particular Company” deals with the analysis of current situation in the Café Pod hodinami its environment and the factors affecting customers. On the basis of findings the thesis includes a proposal of communication mix, which should help increase customer satisfaction, increase the number of customers and achieve greater profit.

This thesis discusses the process of establishing a small business. The theoretical part is focused mainly on literature search. Furthermore, there are explained basic principles of the business. The practical part presents a concrete plan to set up small business, based on the current situation and analysis.

This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.

The diploma thesis focuses on create a marketing mix in the company New Brand, which deals with the adjustment of silk accessories. Specifies the various components of the marketing mix and business environment analysis. Proposes to extend the product range and focus on individual customers.

Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.

This thesis examines the current state of the market for online Flash games. It analyzes the market trends for the last three years and compares the largest advertising systems. There is description of the licensing ways and information how portals sell the games. Result of this work is to create a marketing mix that will determine the correct product with which it is appropriate to enter the market.