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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 10 of 12 (0.084 seconds)Spelling suggestions: "subject:"screeninginstrument""
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Der Mitarbeiter als Bestandteil eines ganzheitlichen Marketings der Mitarbeiter als Marketing-InstrumentKaddouri, Najlaa January 1900 (has links)
Zugl.: Frankfurt (Main), Fachhochsch., Diss., 2007
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Marketing selbstständiger Versicherungsvertreter eine empirische AnalyseEickenberg, Volker January 2006 (has links)
Zugl.: Bratislava, Univ., Diss., 2006 u.d.T.: Eickenberg, Volker: Marketing of full-time tied insurance intermediaries
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Die Rechnungsgestaltung als innovatives Marketing-InstrumentAholt, Andreas January 2007 (has links)
Zugl.: Hamburg, Univ., Diss., 2007
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Analyse der MB Minibuscenter der EvoBus GmbH und Erstellen eines CRM basierten MarketingkonzeptesHesselbarth, Jan. January 2005 (has links)
Nürtingen, FH, Diplomarb., 2005. / Betreuer: Stefan Reindl.
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An Artificial Neural Net Attraction Model (ANNAM) to analyze market share effects of marketing instrumentsHruschka, Harald January 2000 (has links) (PDF)
Attraction models are very popular in marketing research for studying the effects of marketing instruments on market shares. However, so far the marketing literature only considers attraction models with certain functional forms that exclude threshold or saturation effects on attraction values. We can achieve greater exibility by using the neural net based approach introduced here. This approach assesses brands' attraction values by means of a perceptron with one hidden layer. The approach uses log-ratio transformed market shares as dependent variables. Stochastic gradient descent followed by a quasi Newton method estimates parameters. For store-level data, neural net models perform better and imply a price response that is qualitatively different from the well-known multinomial logit attraction model. Price elasticities of neural net attraction models also lead to specific managerial implications in terms of optimal prices. (author's abstract) / Series: Report Series SFB "Adaptive Information Systems and Modelling in Economics and Management Science"
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Marketinginstrumente bei Mobilitätsdienstleistungen im Öffentlichen Personennahverkehr (ÖPNV) in Deutschland : Wirkungen, Hindernisse und Konsequenzen /Rumpke, Christian A. January 2005 (has links)
Zugl.: Paderborn, University, Diss., 2005.
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Die Rechnungsgestaltung als innovatives Marketing-Instrument /Aholt, Andreas. January 2008 (has links) (PDF)
Universiẗat, Diss.--Hamburg, 2007.
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Erfolgsfaktoren des Marketings im LuxusautomobilsegmentMeyer, Felix. January 2005 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2005.
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Konsumentenverhalten bei Luxusuhren Kritische Faktoren und Folgerungen für die Marketinginstrumente des Einzelhandels : dargestellt an einem Fallbeispiel /Rohrbach, Christa. January 2006 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2006.
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Online-Kommunikation als Managementinstrument für karitative Nonprofit-Organisationen Exploration und strategische Konzeption /Viest, Oliver. January 2004 (has links) (PDF)
München, Techn. Univ., Diss., 2004.
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