This thesis describes in theory tools of marketing communication and in particular their practical use in influencing the image of MINI brand and its products. It analyzes typical MINI customers. The thesis describes the position of the brand on the Czech automotive market and aims to recommend marketing activities that will lead to higher sales of MINI products in the Czech Republic.

Motrio is a brand of non-original spare parts, that belongs to the Renault Group portfolio and that is successful within few last years which are influenced by the economic crisis. The concept is based on the low price offer of the spare parts. The object is to create an optimal marketing B2B communication for the Motrio brand in the R3 site (independent services) in the region of Middle Europe (Czech republic, Slovakia and Hungary).

Diploma thesis deals with marketing communications for primary school, which focus on alternative educations in the South Moravian region. The theoretical part concentrates on marketing of school and marketing communications of alternative education. The practical part uses, both on literature and combines qualitative and quantitative research. The main finding is that gender the parents has not a significant influence on the decision of choosing a school for the child. The result of work is the design of marketing communications, which is generally used for primary schools involved in alternative education.

Promotional methods in energy and power engineering on B2B market for increase sales. Diploma thesis. Brno: Mendel University in Brno, 2015. Diploma thesis evaluates the tools of marketing communication on B2B mar-ket in energy sector by using a qualitative marketing research. Analyses which of the tools of marketing communication are the most effective in that specifically sector as energy engineering. In the first part of the thesis is outlined the review of the literature, in the second part is accomplished an analysis of a macroeco-nomic environment and of the sector. In the third part in been accomplished the research of the companies and their marketing communication. In the final part of the diploma thesis are evaluation, comparison and suggestion of the most effective tools of marketing communication.

This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village. Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction. Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are investigated and on the basis of the gathered information the plan of marketing communication is designed and the most suitable communication tools are chosen. Final part of the thesis evaluates the results and suggests measures in terms of effectiveness and feasibility of the promotional concept of the new developer project marketing strategy. The benefit of this thesis should be the innovation of company´s business activities and the presentation of results for both theory and practice in the area of marketing communication.

The theme of this thesis is to evaluate marketing communications, specifically with a focus on personal selling of the selected company. The theoretical knowledge which concern this issues are contained in the first part of this work. Communication activity called personal selling is futher analyzed in this thesis. The second part is devoted to the characteristics of Bohemia energy including its marketing communications, with a closer focus on personal selling as well. This part also contains evaluation of questionnaire survey, which was attended by 667 respondents. This survey was created to determine the level of quality of services provided by the sales representatives of this company. The results of the survey pointed to deficiencies in this communication activity and it also confirmed unfair behavior and practices of sales representatives. On the basis of evaluation of the questionnaire survey was proposed a few suggestions which could prevent already mentioned situations. Taking audio recordings with the customer´s consent or prearranged appointments could reduced the probability communicating of false information and at the same time improve the quality of the provided services.

The theme of this thesis is Facebook marketing and communications. In the theoretical part are the views of the individual authors on the issue of Internet Marketing, where marketing communication on the Internet belong. It also explains important concepts related to this issue. The practical part deals with the company Růžovka, s.r.o., whose business is the sale of computer equipment. The selected company for a long time did not exploit the possibilities of marketing communication on the Internet. This part is based on an analysis of the current state of the company suggested solutions in the form of implementation of the social network Facebook in marketing communications selected companies. The implemented solution is evaluated, and the results are compared with the previous state. Finally, here they are designed to further steps in the use of this social network as a instrument of marketing communication for the year 2017.

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