The diploma thesis focuses on local marketing campaign Made in Slovakia, created by international pharmaceutical company GlaxoSmithKline Ltd. The primary aim of this paper is to analyze a evaluate success of the campaign, which was created locally for the Slovak market. This paper is divided into several parts. The theoretical part deals with marketing communication, communication mix and evaluating of the effectiveness of marketing campaigns. The following chapter is focused on the issue of local and global marketing campaigns in connection with marketing communication. The practical part then introduces company GSK Ltd. and marketing campaign Made in Slovakia. The major part describes several phases of its preparation and implementation. Next section is devoted to the success and effectiveness of the campaign, based on sales data and the results of consumer promotion. The final chapter summarizes the key results and solutions of improving this area, especially for creating new GSK marketing campaigns.

The aim of this thesis is to describe thoroughly the way Czech museums of art are using the principles of marketing communications nowadays. Theoretical part of the thesis presents brief history of modern museums worldwide as well as in the Czech Republic (with special stress on the network of regional galleries being founded in the second half of the 20th century. It also presents bases of museum marketing and the elements of integrated marketing concept applied on galleries. Terms of branding and fundraising are mentioned as well. The research part of the thesis contains the results of questionnaire survey among 10 representatives of Czech regional galleries. Each of the included museums of art is introduced with emphasis on their ways of using marketing communications principles. Their visual identities are also described and media monitoring analysis is added to all of them. We can say that the principles of marketing communications are anchored among Czech galleries; however they struggle with the lack of finance needed to concentrate more on such activities.

This master thesis deals with the specifics of marketing communication of American IT company on the European market. The aim of this work is to describe principles of marketing and marketing communication. The main objective of this work is the analysis of Hewlett Packard Enterprise marketing communication, its evaluation and formulation of recommendations that would lead to more effective marketing communication. The benefit of this thesis should be creating comprehensive view of the company, analysis of its communication and subsequent suggestions for improvement, which could be applied in practice.

Definition of marketing specifics in public transportation service utilities. Analysis of marketing communication instruments of the České dráhy, a.s. company, in the railways stations rooms. Proposal of possible improvements for effective communication.

The aim of this thesis is to determine whether the involvement of a celebrity in advertising is the right choice and also make recommendation for selecting the appropriate celebrity in advertising beer, more precisely, three specific brands (Pilsner Urquell, Krušovice and Staropramen). In the thesis I explain the basic characteristics of consumer behavior, reference groups, marketing communication, celebrities and marketing research. The application part focuses on the beer market in the Czech Republic and the brewing in 2010, further I pursue my own selection of brands of beers and I state a brief characteristic of both particular beers and businesses. I continue the content analysis and the analysis of my own research, whose main objective is to select particular celebrities for selected brands of beer, on the basis of characteristics and features of celebrities, which should correspond to the image of each brand.

This thesis deals with the importance of social networks for marketing communications musical bands in the Czech republic. Firstly it deals with basic theoretical knowledge in the field of marketing communications, new media and social networks. Then describe the selected music band - Animé, Holden Caulfield, The Pooh and Republic of Two. Followed by analysis of the individual profiles on social networks selected music bands. Based on interviews do a comparison of views on the use of social networks for marketing communication among musicians and I will also look at the issue of fans through a questionnaire survey. In conclusion I will describe the own proposal how the musical band can promote.

Here, the Master’s thesis entitled „Communication strategy for the firm Bowling Blansko“ deals with the marketing and especially the communication strategy. The objective of the thesis is to design a communication strategy model for the selected business organization. The first part of the thesis is about marketing keywords, communication and trends closely related to the discussed topic. In the second part, the focus is pointed at an analysis of the current condition of the firm. On the basis of individual analyses, arrangements are proposed potentionally leading to a more effective communication with customers and consequently making them feel happier.

The diploma thesis is focused on creating a project of website revitalization in specific company which produce road bikes and timetrial bikes. Based on the theoretical knowledge, analyzes the extern and intern environment competition and risk evaluation followed by creation a practical project with estimated costs.

The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.

The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.