The diploma thesis deals with ethics and legal regulation of promotion. In the first part of the thesis is promotion described from a marketing point of view. Afterwards are described legal and ethical instruments of regulation of promotion. The second part of the thesis deals with several cases of violation of the law and their economic impact. After these cases are described unethical cases of promotion. At the end of the thesis are suggested recommendations for business entities.

The aim of this thesis is to formulate recommendations for communication strategy for institutions involved in the prevention of food waste. The communication strategy should raise the awareness of the problem of food waste and the activities of involved institutions among the people, what should lead to the reduction of food waste. The results are based on findings from questionnaire survey (n = 406 and in-depth interviews (n = 41). The thesis provided recommendations for the Food bank of Brno and the South Moravian Region and other institutions involved in the prevention of food wastage.

Target of dissertation is assess current condition of marketing communication particular municipality and compare with situaction of marketing communication diferent from municipality. Analysis including describing of two at a time municipality and theirs concrete orientation in a marketing communication. And suggest him improvement in this sphere.

The final thesis compares the changes of the marketing communication among the specific hotels during the global recession. The analysis results in the dominanat usage of the electronical media and the internet, rather than changes of the marketing communication instruments,becasue of their advantage of the measurable effects.

This diploma thesis deals with issues of marketing communication in a construction company. Theroretical basis is then applied to a certain construction company which is UniPi.technology. The thesis includes strenhths and weaknesses of the company and a specific marketing communication plan for the following year.

Title: Management of sporting event - 6 Nations Objectives: Target of the thesis is brought and defines problems with organization sport action 6 Nations. Whole organization will be describe and next will be analyzed the problems, with which the organizers had the opportunity to meet. With help of selected theoretic method will be on the conception of the project the next year show, how prevent and eliminate the arising situation so as the negative repercussion was least. The most important chapter is propagation of the action and options, that this part was the best result. Methods: With help of descriptive case study and date analysis of case study will be description organization of whole action that will be analyzed. On a questionnaire and discussion will be shown problems with propagation and will be devise the methods of propagation so as the propagations was the most intensive and reach target groups. In conclusion is done generalization the obtained results and setting assumptions to successful organization of sport enterprise. Results: Have been identified deficiencies in quality of propagation that wasn't focused on ideal target groups and thus not be met, which was set before the event. The main purpose was expand the water polo between people and get to water polo another young active...

ANALYSIS OF MARKETING COMMUNICATIONS BK LOKOMOTIVA KARLOVY VARY SPORTS CLUB Objectives: The aim of this work is to analyze the current state of marketing communication with the audience and sponsors for women's basketball club BK Lokomotiva Karlovy Vary and propose a strategy for improving marketing communications. Methods: In this thesis were performed using the methods of observation and personal interviews examined subjects Results: An analysis of marketing communication club, thanks to which it was found that it is not good enough, and some elements of marketing communication is missing. Based on these findings, suggestions were made and recommendations for improvement of marketing. The designs were created, so that feasible and beneficial to the club. Keywords: Marketing, marketing communications, sports advertising, sponsorship, sports club

Title: The marketing communications proposal of project FitCamp Prague focused on online media. Objectives: Taking into account the limited financial resources, the objective of this thesis is to mix the best design of communication tools and new ways of communication, through which the communication objectives of the project FitCamp Prague, can be fulfilled. For this reason the thesis focuses on the online media as the main communication channel. Methods: This study will implement a situational analysis of current marketing situations, which will be built on the SWOT analysis for an overview of strengths, weaknesses, opportunities, threats and on the competitive analysis and customer segmentation. Marketing research will be conducted through interviews. Results: The result of the thesis will create a new marketing communication proposal for the project FitCamp Prague for the period of September 2013 - December 2014. The proposal will be mainly focused on online media. This proposal will be submitted to the organizing team and applied directly into practice. Key words: marketing communication, online media, Facebook, FitCamp Prague

This diploma thesis deals with the marketing strategy of the sport club called Boroboard. This club takes place in Samokov, Bulgaria. The club competes in snowboard disciplines. On base of the theoretical knowledge, there will be made external analysis, wich will help to define possible problems, they will have to deal with next season. The thesis will be plan of possible actions, that could be done for the future prosperity. KEY WORDS Marketing strategy, Marketing mix, Marketing comunication, Snowboarding

Title: Marketing communication of the running race We Run Prague Objectives: The aim of this work is to describe and analyse and to design and propose new and effective marketing communication elements and features of the running race We Run Prague. Methods: The diploma thesis used methods of descriptive analysis, analysis and evaluation of internal Nike data and documents and qualitative research in the form in-depth interviews. Results: Based on the results of the individual analyzes and qualitative results, I found out that to achieve predetermined objectives and to reach the target group accordingly the future marketing communication of We Run Prague race should focus on the use of online communication and event marketing. Key words: Marketing communication, communication campaign, qualitative research, Nike