• Refine Query
  • Source
  • Publication year
  • to
  • Language
  • 1
  • Tagged with
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • 1
  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

What Mainland China¡¦s Peasants can Learn from Taiwan¡¦s Marketing Channels of Mango

Fan, Chia-yi 11 August 2010 (has links)
Taiwan¡¦s mango peasants and industries can gain from trade, especially by exporting high-quality mangos to high-income countries of the world ( like Japan ). But there are still some Taiwanese mango peasants who suffer from low bargaining power in a nearly perfectly competitive market and the downward trend of market prices. By interviewing peasants and middlemen about marketing channels of mangos of Yujing Township in Tainan County, I found the following aspects as crucial for a high-profit marketing of mango: agricultural technology, grading and packaging, quality control and logistical conditions as well as a better interaction between peasants, farmers¡¦ associations, enterprises and governmental institutions. Thus, I consider using markets segmentation as a good strategy in order to increase the competitiveness of agricultural products and lower nontariff trade barriers, therefore help raising peasants¡¦ bargaining power and solute the problem of downward trend of market prices. Markets segmentation is a term used in order to describe the segmentation of agricultural products according to their characteristics. The four aspects mentioned above make the markets segmentation efficient. Good interactions between peasants, farmers¡¦ associations, enterprises and governmental institutions can facilitate the operation in the marketing system and thus increase the value of agricultural products. This study also inspires China¡¦s peasants as well as makes China government the scholar who research problems about agriculture, rural areas and peasantry understand the problems of Mainland China¡¦s agricultural products marketing.

Page generated in 0.1446 seconds