The shaping of functional materials and the control of their texture at all length scales are sine qua non conditions for the improvement of current systems. This PhD project consists in creating complex solid architectures using interdisciplinary methods such as sol-gel chemistry or complex fluids physics. Therefore, it is possible to synthesize Titanium Dioxide macroscopic fibers or films which possess a hierarchical porosity. This organization allows the optimization of the matter transport (liquid/gaz) for air depollution application (photocatalysis) or dye-sensitized solar cells. In another project, we were able to control the alignment of zinc oxide nanorods within a macroscopic fiber. This alignment provides to the fiber an anisotropic photoluminescence behavior which can be useful for switching devices application. Finally, we synthesized anisotropic particles and nano-sheets of polypyrrole (conducting polymer) in order to obtain smooth thin films presenting interesting electrical properties. The objective was to use them as electrolyte and/or electrode in dye-sensitized solar cells.