An investigation of the measurement in each branch of a is studied in this article. For a manager of a bank, how to promote its operational efficiency i.e., with the least input, including manpower, material resources and etc., to achieve the maximum output (profit), is the most important thing in banking management. Since the scale of a banking organization is so huge, it is rather difficult to evaluate and compare its operational efficiency impartially and objectively. As a result, each individual branch might devote extra manpower, material resources even much more time for creating more profits, and ultimately the organization becoming too bulky, inefficiency, even lack of competitiveness. This paper chiefly confers on the study of the evaluation of operational efficiency for each respective branches of a regional bank, the method adopted in the paper is data envelopment method, the analytical subject in the text for evaluation of operational efficiency of banking branch is Bank of Kaohsiung. By means of analysis of correlation, the corresponding relationship among the input items and output items is led out, and finally the operational efficiency of each individual branch is obtained by DEA method. The management efficiency of branches of Bank of Kaohsiung is solved by the numerical, FORTRAN and IMSL.

This dissertation is focused on copywriting or writing advertising content for online stores. Its main objective is to create instructions for writing successful text for online stores based on synthesis. Simultaneously, another aim of my dissertation is to use these findings in copywriting for selected e-shops. Both theoretical and practical parts are based on professional resources and my own experiences with copywriting beginning in 2006. This document is structured in three main parts. In the first part, I focus on theoretical recommendations for writing advertising content. In addition to creating product descriptions, this chapter deals with the preparation of texts for categories, home pages, shipping and payment sections, about us pages, articles and microcopy. In the next chapter, I describe measuring and evaluating the performance of advertising texts for online stores. The third part is devoted to the application of theoretical knowledge and to writing texts for selected eshops, including an evaluation of their success. Thanks to the selected structure, this dissertation covers almost all issues of copywriting for eshops. Chapters are structured in the same way as my usual copywriting process. I believe that my dissertation will become a useful knowledge resource for beginners and advanced copywriters, Internet marketing experts and online store owners. Selected parts of my dissertation are enhanced by my own experience, knowledge and demonstration examples. Most of them can be found on real company websites and online stores. Also, I continually refer to related resources that may be useful for every reader with deeper interest in this issue.