The purpose of this essay is to investigate the subject field of male vegans and masculinities through empirical method interviews and narrative analysis. The starting-point for this essay is animal ethics, feminist ethic vegetarianism and theories that suggest that eating meat is one part of the social construction of masculinities. The problem formulation is such as follows: How do male vegans construct masculinity? In an attempt to answer such a question there are three problem formulations: What do male vegans think about the connection between manhood and eating meat? How do male vegans relate to the norms in society? What do male vegans think of stereotype conceptions about vegans? I will come to the conclusion that male vegans think that eating meat, as well as drinking beer, is one part of the social construction of masculinities. Male vegans are aware of norms in the surroundings and the strong attachment of meat normativity in the western culture. They are also conscious about the stereotype conceptions about vegans, which affect how they talk about and perform their own veganism.