The aim of this Diploma thesis is to create a media image of dancing issues in the selected Czech media in 2011. The research is focused on the selected Czech national dailies and weeklies and public broadcast media. The introductory chapter deals with the dance types which were identified in the content analysis and the development of dance in the country. The space is also dedicated to the Czech dance education, theater facilities, selected dance groups and the summary of existing studies of the dance phenomenon in the field of media studies. The second chapter is devoted to the methodology, the process and outcomes of the research part of the thesis. The quantitative content analysis was determined to be the method of the research part of this Diploma thesis. The third chapter is based on the results of a quantitative content analysis. The chapter is focused on the current dance reviewers, whose texts were identified in the research part of the thesis. Another part of the chapter is dedicated to the publishing of dance topics in the national media and the individual communication with selected personalities of Czech dance critics identified in the results of quantitative content analysis. The final text of the chapter focuses on comparing the identified outputs in the national and professional...

Pope John Paul II who led the Roman Catholic Church in the period of 1978-2005 is seen as one of the most influential top officials of this religious institution. His activity in the area of media communication was very conspicuous and has been considered to be revolutionary in many respects until today. Among other things, John Paul II directly encouraged the faithful to actively join the process of media communication, broadening media awareness, the rise of Church media channels as well as their active cooperation with public service or commercial media. Personally, he was very popular among the journalists. This master thesis under the title "Kamarádi na cestách": mediální image papeže Jana Pavla II. a jeho poselství hromadným sdělovacím prostředkům ("Friends in the Travels": The Media Image of the Pope John Paul II and His Message to the Mass Media)" attempts to track the approach of the Holy Father to mass media; his active use of mass media; observations addressed to media content creators as well as their target audience; as well as to analyse factors leading to the Pope's success in the field of media communication and his positively perceived media image. The central part of the text consists of an analysis of the Pope's messages on the occasions of World Communications Days. Their...

Thesis titled "The Change of Media image of Israel in Czech Press at the Turn of 80's and 90's" deals with the construction of the media image of Israel in the Rudé právo and Mladá fronta dailies using examples of news about the Lebanon War in 1982 and the outbreak of the first Intifada in 1987. The findings are then compared with media image of Israel in the Mladá fronta Dnes and Lidové noviny dailies and weekly newspa-per Respekt during the Gulf War in 1991 and the signing of the Israeli- Palestinian peace treaty in Oslo in 1993. Research is focused on vocabulary of the news and on historical and political context of Czech-Israeli relations in the eighties and nineties. There is also description of researched newspapers and Czechoslovak media environment and jour-nalistic production in this period. The research method used is qualitative content analy-sis. Media images comparison is based on the selection of specific excerpts from news-paper articles, with the emphasis on a wide range of thematic coverage in the examined periods. List of all researched articles is attached. Powered by TCPDF (www.tcpdf.org)

The dissertation The Media Image of the Chernobyl Nuclear Accident on the Pages of Selected Czechoslovak/Czech and American Press based on contemporary press shows the way the Chernobyl nuclear accident was depicted in the press and the way its media image developed. The paper introduces historical context such as the Soviet-American relationships and ecological activities in the CSSR. Last but not least it describes causes, course and consequences of the Chernobyl accident. In the analysis only Czechoslovak/Czech and American press from the period from 1986 until 2011 was used. This procedure enabeled putting down and analysing the accident's media image in particular dailies and its transformation through the time. It also enabeled the confrontation between the Czechoslovak/Czech and the American press depiction. The contribution of this disertation is in the fact that it complements previous studies about the Chernobyl accident which primarily dealt with its ecological, health, social and economical consequences. A more extensive study about its media depiction was missing until now.

This diploma thesis researches the impact of a literary prize on the media image of the awarded book in 2012. More precisely I pursue these awards and winning titles: Jaroslav Seifert Prize (Vladimír Binar: Číňanova pěna), Jiří Orten Award (Vratislav Maňák: Šaty z igelitu), Josef Škvorecký Award (Kateřina Tučková: Žítkovské bohyně), Magnesia Litera - The Book of the Year (Michal Ajvaz: Lucemburská zahrada). First I analyse the change of the quantity (the number of references and the share within the text), then I focus on the modification of the journalistic assessment of the title (on the scale positive - neutral - negative). In first case I use a quantitative analysis of media content, in the second case I use a comparative semiotic analysis. My sample are these Czech periodicals, in alphabetical order: A2, Aktuálně.cz, Hospodářské noviny, Host, iDnes.cz, Lidové noviny, Literární noviny, Reflex, Respekt, Tvar. The main output is a discovery, how the Czech print and online written media reflect the results of the literary prizes, also I (try to) determine the media power of each award.

This thesis, The Media Image of Czech Presidents during the Normalisation Period and Today looks at the visual component of the media image of Normalisation-era president Gustáv Husák and democratic president Václav Havel. The study looks at their visual representations in the newspapers Rudé právo, Mladá fronta and Mladá fronta DNES. The theoretical part of the study focuses on defining the role of President in the Czech political system, and outlines the historical context. The research part comprises a quantitative and qualitative analysis of photographs published in the determined newspapers. The study also details the characteristic activities of official presidential photographers and gives an assessment of information acquired during in-depth interviews with official presidential photographers. An interview with a former Czech News Agency (ČTK) photographer deals with the taking of photographs of President Gustáv Husák. An interview with Tomki Němec, Karel Cudlín and Jaroslav Hejzlar focuses on the taking of photographs of Václav Havel. The study seeks to find an answer to the question of whether the president interfered in the activities of his official photographer, and how the work of the presidential photographer differed during the Normalisation period and during democracy. The...

A topic of this thesis addresses the media image of three football clubs as this was reflected in the Czech press within 2010/2011 season. The attention is paid to the press coverage of Sparta Praha, Manchester United and Dukla Praha. The specifics of their image are followed in three differently profiled Czech titles. Deník Sport represents the sport - focused newspaper, Mladá fronta Dnes stands for the most widely read Czech newspaper with a special regional sport section and Hospodářské noviny has been chosen because of their specifically economic profile where the sport section represents just a minor part of each issue. The term "media image" is linked to the signs of evaluation and expression of support for a particular team as it is mediated through the articles. This support is analysed through the structure of topics and through the use of subjective language. The aim is to point on how these teams were presented during the season and how their presence kept changing in the press within the time. The possible differences and overlapping are explained more into details. The term "media bias" is related to subjective reporting that stresses negativity or stardom on the contrary. The term is used to point out potential devotion from objective reporting. It is used to address possibly...

This diploma thesis analyses the media image of political party Sdružení pro republiku - Republikánské strany Československa (SPR - RSČ, The Union for Republic - Republican Party of Czechoslovakia), and the media discourse in 1990s. The thesis is focused on analysis of electronic media such as radio and TV talk shows. The time period of the analysis was chosen to capture the period when this political subject was active on Czechoslovak and later on Czech political scene, i.e. 1990-1998. The author discusses the development of the political communication of the party representatives (most of the space is dedicated to media appetence of SPR - RSČ president Miroslav Sládek) and the general political communication in mass media. The goal of the thesis is to analyse the comparison of the media appearance of the party members during the eight years from when the party entered on political scene to its political decline in June 1998. Keywords The Union for Republic - Republican Party of Czechoslovakia, analysis of media discourse, electronic media, party system, media image, development of society.

The thesis focuses on the research event, the World Para Ice Hockey Championships, which took place in 2019 in Ostrava, and on its media representation in online news media (Aktuálně.cz, iDnes.cz, Deník.cz and iSport.cz), in live broadcasts of ČT sport and in the TV reportage Machři from the 168 hodin TV programme. The basic theoretical concept of the thesis is the media representation of reality and the semiotic perception of the construction of reality on the general level and on the level of sport discourse and the discourse of sport of athlethes with disabilities. The thesis also briefly discusses the context of sport of athlethes with disabilities and para ice hockey in the Czech Republic. The qualitative research method is a semiotic analysis based primarily on the semiotics of Roland Barthes. The main research question asks what was the media image of the Czech para ice hockey team during the aforementioned event, and is answered through subsidiary research questions that focus on the media image of spectator attendance, on narrativisation and narratives, that the media told in relation to the championship, on modern myths, on the semiotic construction of stereotypes, their reinforcement, breaking down or creation, and on the difference in these media constructions between written and...

Diploma thesis "Media image of China in Czech daily newspapers in the year of holding the 2008 Summer Olympic Games" tries to capture a media image of China in Czech daily newspapers represented by MF Dnes, Pravo and Hospodarske noviny. The analysed time period is the whole year 2008, the year of the Summer Olympic Games in Peking, when China got even into the biggest interest of media. The method of the diploma thesis is to examine chosen articles with quantitative content analysis which tries to answer the questions regarding the thematic agenda of the newspapers connected to China, originality of the stories or the positive or negative character of the articles in general. Last but not least the analysis takes into account the phenomenon of Olympic Games and the tense events around them which also brought its part of articles and topics. As the analysis deals with a trio of newspapers with various reader's profiles, it focuses on differences among them too.