Global ETD Search

1	Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring Grahn, Magdalena, Jörgensen, Sanna, Olsson, Jeanette January 2010 (has links) Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method. Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish. Theambition is to find success factors for guerrilla marketing that result in publicity and increasedrecognition. Limitations: The Swedish market where a collaboration between two companies, Miami GuerrillaMarketing (Miami) and Stena Line, has been examined in a case study. The case study focuses on two successful guerrilla campaigns, 2008 and 2009, which resulted in publicity and increasedrecognition. Method: Case study Conclusion: A number of factors that lead to successful guerilla marketing, which gains publicityand increased recognition, have been identified in this dissertation. These are to: chose a new marketing communications strategy, chock and surprise the customers, use the novelty effect,generate strong emotions, match the media selection with the target audience and use uncon-ventional media. Suggestion for further research: Experiment of guerrilla marketing in combination with traditionalmarketing and also studies of the effectiveness of the method. guerrilla marketing recognition publicity positive attitudes creativity media noise image positioning media selection stealth marketing
2	Generalized belief propagation based TDMR detector and decoder Matcha, Chaitanya Kumar, Bahrami, Mohsen, Roy, Shounak, Srinivasa, Shayan Garani, Vasic, Bane 07 1900 (has links) Two dimensional magnetic recording (TDMR) achieves high areal densities by reducing the size of a bit comparable to the size of the magnetic grains resulting in two dimensional (2D) inter symbol interference (ISI) and very high media noise. Therefore, it is critical to handle the media noise along with the 2D ISI detection. In this paper, we tune the generalized belief propagation (GBP) algorithm to handle the media noise seen in TDMR. We also provide an intuition into the nature of hard decisions provided by the GBP algorithm. The performance of the GBP algorithm is evaluated over a Voronoi based TDMR channel model where the soft outputs from the GBP algorithm are used by a belief propagation (BP) algorithm to decode low-density parity check (LDPC) codes. channel capacity channel coding computational geometry intersymbol interference magnetic recording parity check codes LDPC TDMR detector Voronoi based TDMR channel model decoder generalized belief propagation low-density parity check codes magnetic grains media noise two dimensional intersymbol interference two dimensional magnetic recording Algorithm design and analysis Approximation algorithms Channel models Erbium Media Signal processing algorithms Two dimensional displays

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Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring

Generalized belief propagation based TDMR detector and decoder