<p>Many social services cases have been reviewed in the media during the last years. One of those cases is “Lasse and Karin”, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized. From this particular case as well as others alike it, our interest developed into this study. This is a qualitative study, based of sex depth interviews with Social Welfare Secretaries in three different municipalities. Our aim with this study is to examine how the Social Welfare Secretaries are influenced by media coverage of their work, focusing on their handling of cases. We also compare how these influences vary between Social Welfare Secretaries who have personal experience of media reviews, and the Social Welfare Secretaries who have not yet been reviewed by the media. The study has a sociological and social psychological perspective. Our purpose with this study is to learn more about how the Social Welfare Secretaries experience the media coverage of social service cases, how the Social Welfare Secretaries relate to media articles and how they, in their occupational role, handle the pressure of being reviewed by media. Some of the people we interviewed have personal experience of media reviews while others only have experienced the reviewing of colleagues through media. The result of the study shows that the Social Welfare Secretaries experience media reviewing as tiring, strenuous and one-sided. Because of this, their trust in the media was low. However, they all agreed that media could be used to promote the Social Services in a positive way. </p>

Many social services cases have been reviewed in the media during the last years. One of those cases is “Lasse and Karin”, handled by the Social Services in Oskarshamn in 2002. Lasse and Karin had their son taken into custody by the Social Services and the case was reviewed in national media. Through this case the Social Services received much attention, of which most was negative, and their handling of the case was greatly criticized. From this particular case as well as others alike it, our interest developed into this study. This is a qualitative study, based of sex depth interviews with Social Welfare Secretaries in three different municipalities. Our aim with this study is to examine how the Social Welfare Secretaries are influenced by media coverage of their work, focusing on their handling of cases. We also compare how these influences vary between Social Welfare Secretaries who have personal experience of media reviews, and the Social Welfare Secretaries who have not yet been reviewed by the media. The study has a sociological and social psychological perspective. Our purpose with this study is to learn more about how the Social Welfare Secretaries experience the media coverage of social service cases, how the Social Welfare Secretaries relate to media articles and how they, in their occupational role, handle the pressure of being reviewed by media. Some of the people we interviewed have personal experience of media reviews while others only have experienced the reviewing of colleagues through media. The result of the study shows that the Social Welfare Secretaries experience media reviewing as tiring, strenuous and one-sided. Because of this, their trust in the media was low. However, they all agreed that media could be used to promote the Social Services in a positive way.

The diploma thesis Impact of Media Partnership on the Content of Film Reviews explores the relation between the content of film reviews in Czech press and media partnership. The first part, which is based on researches, briefly describes the development of the cultural journalism oriented on the cinematography in the Czech setting and analyses the issues theoretically. Than the diploma thesis examines the approach of Czech professional journalists and considers the limits of personal subjectivity of respective journalists and the ethics of Czech press. In the second part, which focuses on the analysis, the author chose two national journals and two national weekly magazines and analyzed the reviews of films, which were in media partnership with the journals or weekly magazines. She compared the attitude of media partners with others journals - either press or electronic. The analysis covers the period from 2007 to 2010 and allows not only comparison between the journalists or the media, but also between the selected years.

Diploma thesis Journalistic reflexion of selected films by Jiří Hubač is focused on the reflexion of Hubač's work coming from the 1970's Czech media. Jiří Hubač was the important figure in original work produced by Czechoslovak (ČST) and Czech TV. He was scriptwriter and dramaturgist, he has also written theatre scripts and is the author of two books. From his numerous work, I can name Ikarův pád, Babí léto,Nezralé maliny or famous serie Sanitka.This diploma thesis is focused on 1970 media and the way they reflected Hubač's work after its TV premiere. I chose following movies: Dlouhý podzimní den, Pozdní léto, Lístek do památníku and Ikarův pád. Analyzed journalistic reflexions were chosen from print media as was Rudé právo, Mladá fronta, Zemědělské noviny, Práce, Tvorba or Československá televize. The time period, 1970's, was chosen because of various factors - Hubač had to leave the ČST, but on the other hand the received multiple awards for this work. The analyzed media were choose for its availabilityand the focus their employees were standing for.