Thesis (M.A.) - Carleton University, 2005. / Includes bibliographical references (p. 124-133). Also available in electronic format on the Internet.

Thesis (doctoral)--Universität, Giessen, 2005.

This thesis analyzes the role of the global media in world politics. The global media as a major source of information performs many functions in world politics. Due to the technological innovations both the global media and world politics has extended their scope and content. It is the aim of this thesis to explore to what extent the global media and world politics changes and to what extent the global media affect world politics. Moreover, this thesis aims to analyze the actors that play a significant role in the relation of global media and world politics. This thesis will also question the importance and effects of global media in world politics through the examples of Iraq War of 2003. This thesis argues that global media are the important actor of world politics by their agenda-setting, impediment and accelerant effects which influences public opinion. The aim of this thesis is to question the power of the global media on public opinion through the existential media structures, while showing the effects of global media by the examples of Iraq War of 2003.

Thesis (doctoral) - Universität, Giessen, 2005.

The aim of the thesis is to propose a suitable communication strategy for a newly established language school that should start operating in a rather small czech town. The theoretic part includes an explanation of terminology and types of research used in marketing communication, description of ATL, BTL and PR communication, a few words about the importance of Corporate Identity (basis for communication) and description of tools that are used in the application part of the thesis. The application part starts with starts with monitoring of surroundings (competition, inhabitants, possible channels for communication activities), continues with a description of a launguage school, then follows assortment of inhabitans into suitable target groups and a proposal of strategic communication plan for the forthcoming year, more detailed attention is paid to the activities that are planned to be pursued during the first half of the first year (launch).

本研究以日常生活為研究範疇，探討使用者的手機新聞接收實踐如何鑲嵌於日常節奏中，並重新釐清該如何理解如此經驗下的新聞。故以液態現代性為基本認識架構，重新詮釋新聞如何液化；接著，再從液態的時間經驗轉向節奏，並從列斐伏爾物的節奏分析中發現「人－技術－日常節奏」的交互關係；最後以關聯性機緣了解節奏的生成，開展本文的分析架構：日常生活脈絡、主動揭露的技術、以及與整體媒介世界的關聯，進一步理解使用者殊異的手機新聞接收實踐。 因此，為了更深入瞭解使用者的個人經驗，以及如何詮釋意義，本研究採取深度訪談法。從中發現，當手機新聞進入使用者的日常生活，為了與原有日常節奏協調，使用者會形成一套調配時間與空間的邏輯，或建立特定接收規則，進而形構如「拿起來看一下」的接收節奏、和「都看討論比較熱烈」的篩選機制；這過程中，手機和接收平台的技術節奏、既有的功能條件、以及技術的社會意涵皆會影響使用者的手機新聞接收實踐；最後我們亦發現，如此接收實踐背後更隱含與整體媒介世界的關聯，且媒介世界的基礎結構亦會作為背景、認識架構滿實使用者自身的新聞接收經驗。 是以，我們不能只討論新聞本身，而需擴大到使新聞顯現的背景脈絡與整體環節，進而提出「新聞體驗」的想法，認為如此體驗是相應關聯下、具明確指向性的個人體驗，且是於世之中，由不斷連續的、當下的直接知覺形構而成，期盼能以新聞體驗的概念重新釐清新聞之於個別使用者的核心價值，這才是新聞不被淘汰的關鍵。 / This study aims at exploring how users’ daily reception of mobile news embedded in their everyday life. In order to clarify the essence of news, the study applies the concept of Liquid Modernity as the research framework, adopting Lefebvre’s rhythmanalysis to reframe the interrelationships of “human- technics- daily rhythm”. In response to this question, this study develops three analysis units: contexts of everyday life, self-revealed technics, and the interrelation to the whole media world. In-depth interview is conducted to deeply understand user experience. It is found that, when mobile news enters users’ life, users adjust their thinking patterns of zoning time and space, and restructure the rules of reception for integrating original daily pace. The technical rhythms of the mobiles and the reception platforms, the technical properties, and social affordances of the technics, all are the factors to affect users’ mobile news reception. This study also found that the practices implying the interrelation with the whole media world, and the whole media world would be the background to fulfill user experience of news reception. In conclusion, this study suggests that, ‘News’ is an activity of experience. This personal experience is instituted by continuing direct-perception at a given time. Individual users have been changed from passive acceptance to active experience and restructure the value of news. The concept of ‘news experience’ helps us think the meaning of news for each user; clarify how to ‘experience’ news rather than “reading” news.