The technological advances made in society has affected many industries, one that is affected is the insurance market. The purpose of this thesis has been to identify potential benefits and risks connected to the automation of the risk assessment process of life insurance on the Swedish insurance market. In order to enhance the understanding and further enabling the identification of the potential benefits and risks the future process, as preferred by the participants, and the current process are discussed. The thesis includes the participants by using participatory design and analyzes the findings in connection to literature within the area of e-business and strategic planning.   The result shows a number of identified benefits of automating the risk assessment process along with potential risk that should be addressed.